Development action with informed and engaged societies
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Bus Campaign

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This initiative centred around a bus that travelled throughout all nine provinces in South Africa to raise awareness about gender-based violence. Volunteers travelling on the bus distributed materials, held workshops and information sessions, and collected stories and messages from women around the country. The focus of the campaign was to inform women of what their rights are in relation to the crimes committed against them, and how they can go about protecting these rights. The campaign was initiated by the Centre for the Study of Violence and Reconciliation (CSVR) and funded by the Foundation for Human Rights; Women'sNet was the service provider/communications organisation.
Communication Strategies

The bus, filled with printed materials on gender-based violence, left from Constitution Hill in Johannesburg on a journey throughout the country. The bus's final destination was Parliament in Cape Town - where petitions, messages and case studies collected on the tour were handed over to Parliamentarians.

As part of this advocacy effort, the bus carried three volunteers from the Gender Advocacy Project, Cape Town Rape Crisis, and Life Line in Soweto, and stopped at small towns in each of the nine provinces. Interpersonal communication was used here, in the form of workshops and information sessions conducted by the volunteers. Along the way, the volunteers collected stories to take to Parliament, so that the voices of women could be heard there. They also dropped materials and pamphlets off at churches, shopping centres, and community centres.

Participation was central to the effort, which intended to galvanise communities to take action in calling for improved implementation of existing legislation such as the Domestic Violence Act (DVA) and to call for the improvement and then enactment of the Sexual Offences Bill (SOB). A petition was circulated in support of the Sexual Offences Bill.

Information and communication technologies (ICTs) were drawn upon to spread the word about the Bus Campaign and to foster dialogue: Volunteers kept an online diary (blog) on the project website(the blog is no longer active).

Development Issues

Rights, Women, Gender.

Key Points

The campaign aimed to promote awareness of two pieces of law and their associated policies and protocols which, in one form or another, promote women's rights: the DVA and the SOB. The latter bill was first mooted in 1998; 8 years later the bill had still not been legislated. To that end, the campaign sought to:

The objectives of the campaign are to:

  1. raise awareness on women's human rights and complaints mechanisms;
  2. inform communities of DVA, the SOB, and other legislation which addresses gender-based violence.
Partners

Centre for the Study of Violence and Reconciliation (CSVR), Foundation for Human Rights, Women'sNet, Gender Advocacy Project, Cape Town Rape Crisis, Life Line.

Sources

Women'sNet website (page no longer accessible) on March 28 2006; Agenda-news: March 16-22 2006; and email from Sally-Jean Shackleton to The Communication Initiative on April 27 2007.