Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
1 minute
Read so far

Towards Polio Eradication

0 comments
Affiliation

World Health Organization (WHO)

Date
Summary

From a WHO staff person and senior member of the Polio Eradication Initiative in Pakistan, this opinion piece explores, amongst other things, misinformation and rumour, which is a central issue with regard to communication surrounding the oral polio vaccine (OPV) in Pakistan. In his words: "At a time when Pakistan was moving in the right direction towards complete polio eradication, security incidents followed by a series of incorrect media reports in various sections of the press...have seriously jeopardised the recent successes of Pakistan’s fight against polio."

Dr. Durry explains that OPV is necessary for polio eradication; the Inactivated Polio Vaccine (IPV), on the other hand, protects only the individual. Regions and countries that have eradicated polio shifted to IPV, but whenever there has been an active polio outbreak, even in a polio-free country, many of them immediately revert back to OPV for halting virus circulation. Apparently, there has been some confusion about the difference between these two vaccines, leading to some distrust.

According to an estimate, polio teams in Pakistan regularly miss over 500,000 children during every national polio round. Dr. Durry says that "Pakistan is still at a serious risk of resurgence of polio if quality vaccination activities are not conducted using the viable oral polio vaccine. Unnecessarily raising questions about the vaccine will seriously divert attention from the main focus, hence further depriving the innocent children of Pakistan from preventable lifelong paralysis. All of us - as parents, as members of the community, civil society, notables and influential - have a moral obligation towards the children of Pakistan."

Source

The Express Tribune. Image credit: WHO/H. Everts