Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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The Path towards Polio Eradication over 40 Years of the Expanded Program on Immunization in the Americas

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Affiliation

Pan American Health Organization (PAHO), Regional Office of the World Health Organization (WHO)

Date
Summary

"The importance of EPI [Expanded Program on Immunization] teams working with professionals to develop a quality communications campaign and a well-informed media was one of the lessons learned..."

This article synthesises lessons learned from polio eradication in the Region of the Americas, including initial and more recent challenges and best practices, as well as particular factors surrounding attainment of this goal. Using documents, interviews, and country surveys, the authors describe and analyse the strategies developed and implemented during the 40 years of the Expanded Program on Immunization, or EPI (1977-2017). Some major milestones and challenges specifically covered are: the vaccine-derived poliovirus (VDPV) outbreak; the regional "mop-up operation"; poliovirus containment in essential facilities; the introduction of inactivated polio vaccine (IPV); the synchronised switch from trivalent to bivalent oral polio vaccine (OPV); and the countries' commitment to the cause.

Specifically, the report begins by looking at early signs that eradication was possible, sharing the experiences of Cuba and Brazil, for example. In the latter country, it is noted that among the factors in the reported incidence of polio dropping dramatically were: political commitment, the engagement of partners, and recruitment of nearly 300,000 volunteers, who vaccinated 20 million children in a single day. Other communication-related approaches were seen in Mexico, which implemented a strategy that mobilised the community through local health committees; these groups promoted vaccination to help improve coverage. These countries' strategies and successes, and in particular, the experience of Brazil, were noticed by the head of the Immunization Unit at the Pan American Health Organization (PAHO), who began to believe that a well-planned, disease-specific, Regional programme could eliminate polio from the Americas.

The report continues by explaining how the process of attempted eradication in the Americas gathered strength, guided by an Inter-agency Coordinating Committee (ICC) that was formed with participants from the Inter-American Development Bank, the United Nations Children's Fund (UNICEF), the United States Agency for International Development (USAID), Rotary International, and the Task Force for Child Survival, all of which endorsed and supported a Plan of Action. In addition to the regional-level ICC, many countries established national ICCs, which helped mobilise support and the commitment of all actors involved. As part of this coordination effort, the Plan of Action emphasised personnel training, so PAHO prepared manuals and materials and assisted countries with customising these to fit the local context.

The importance of this grounding in partnership was made evident in October 2000, when the Dominican Republic and Haiti reported two cases of acute flaccid paralysis (AFP). The VDPV outbreak brought to light the need for widespread public information and social mobilisation campaigns, which, as reported here, were key factors that contributed to achieving high coverage. The EPI teams worked with professionals to develop a communication campaign and to ensure that the media was informed. "These were key factors in getting the correct message to the public regarding the risks and the need to vaccinate, and for maintaining the public informed throughout the outbreak."

The report examines actions undertaken in the Americas to support the polio endgame plan. "[T]he greatest challenge and simultaneously the greatest potential looking ahead, is to garner the lessons learned, the capacity built, and the infrastructure and strategies in place from the polio eradication efforts, to strengthen the immunization programs and health systems as a whole. The Taylor Commission concluded that...the polio program in the Americas had ...substantially enhanced the health services' reputation and ties to local communities, broadened support for vaccination at every socioeconomic level, and provided a model for social mobilization and interagency cooperation for future health challenges." Box 3 on page 6 of the report lists essential components for a successful vaccine-preventable disease eradication and highlights from polio eradication in the Americas. Highlighted as factors that made it possible for the Americas to progress toward the goal of polio eradication include:

  • the existence of a plan with well-defined strategies;
  • a high level of political commitment among governments;
  • the dedication, commitment, and hard work of thousands of health care workers;
  • a high degree of community participation;
  • the strong collaboration of various agencies and organisations; and
  • the availability of well-managed resources under strong PAHO leadership.

The report concludes by suggesting that these lessons learned should be considered for future vaccine-preventable disease eradication efforts beyond the Americas.

Source

Revista Panamericana de Salud Pública/Pan American Journal of Public Health (RPSP/PAJPH) - Special Issue: Immunization in the Americas (December 2017)41:e154. doi: 10.26633/RPSP.2017.154 - sourced from Global Immunization News (GIN) [PDF], February 2018 - accessed on March 6 2018. Image credit: © PAHO/WHO