Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Effectiveness of an educational intervention delivered through the health services to improve nutrition in young children: a cluster-randomised controlled trial

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Penny, M. E., H. M. Creed-Kanashiro, et al. (2005). "Effectiveness of an educational intervention delivered through the health services to improve nutrition in young children: a cluster-randomised controlled trial." Lancet (British edition) 365(9474): 1863-1872.

Background: Malnutrition is the underlying cause of half of child mortality. Many programmes attempt to remedy this issue but there is a lack of evidence on effective ways to decrease child malnutrition.

Methods: We did a cluster-randomized trial of an educational intervention in a poor periurban area or shanty town (Trujillo) in Peru. Guided by formative research, the intervention aimed to enhance the quality and coverage of existing nutrition education and to introduce an accreditation system in six government health facilities compared with six control facilities. The primary outcome measure was growth that was measured by weight, length, and Z scores for weight-for-age and length-for-age at age 18 months. Main secondary outcomes were the percentage of children receiving recommended feeding practices and the 24-h dietary intake of energy, iron, and zinc from complementary food at ages 6, 9, 12, and 18 months. Analysis was by intention to treat.

Findings: We enrolled a birth cohort of 187 infants from the catchment areas of intervention centres and 190 from control areas. Caregivers in intervention areas were more likely to report receiving nutrition advice from the health service than were caregivers in control health facilities (16 of 31, 52% vs. 9 of 37, 24%; P=0.02). At six months, more babies in intervention areas were fed nutrient-dense thick foods at lunch (a recommended complementary feeding practice) than were controls (48 of 157, 31% vs. 29 of 147, 20%; difference between groups 19, 11%; P=0.03). Fewer children in intervention areas failed to meet dietary requirements for energy (eight months: 30 of 170, 18% vs. 45 of 167, 27%; P=0.04; 12 months: 64 of 168, 38% vs. 82 of 167, 49%; P=0.043), iron (eight months: 155 of 170, 91% vs. 161 of 167, 96%; nine months: 152 of 163, 93% vs. 165 of 166, 99%; P=0.047), and zinc (nine months: 125 of 163, 77% vs. 145 of 166, 87%; P=0.012) than did controls. Children in control areas were more likely to have stunted growth (ie, length for age less than 2 SD below the reference population median) at 18 months than children in intervention groups (26 of 165, 16% vs. 8 of 171, 5%; adjusted odds ratio 3.04; 95% confidence interval 1.21-7.64). Adjusted mean changes in weight gain, length gain, and Z scores were all significantly better in the intervention area than in the control area.

Interpretation: Improvement of nutrition education delivered through health services can decrease the prevalence of stunted growth in childhood in areas where access to food is not a limiting factor.