The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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BBC WST Leprosy Project - Treating Doctors

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Summary

Leprosy specialists believe that ignorance about the disease within the medical community is a barrier to elimination.


At the invitation of the Ministry of Health and Family Welfare, the BBC World Service Trust produced a special 20-minute training video on leprosy for government doctors and medical students.


‘Jaspal Bhatti's Leprosy Lesson' featured a famous Punjabi comedian playing the part of an ignorant, money-grubbing doctor with hilarious misconceptions about leprosy. He slowly learns the truth.


It also featured a leprosy specialist providing technical information on the disease, which was shot at the Leprosy Mission Hospital in Delhi.


The programme was shown on national TV on Anti-Leprosy Day 2001 and then distributed to 110 medical institutes and colleges in nine states across India.


“We will show it regularly to the general public and medical staff,” said Dr Vishwanath Yemul, Dean of Dr V. M. Medical College in Solapur, Maharashtra. “Simply an excellent and educational film.”

For more information, please see The Drum Beat 133.