BBC WST Leprosy Project - Poster Power
“Wherever we hung the poster, people would run to see it. Everyone in the village has become eager to know more about the disease.”
— Jaykrishna Yadav, Bharat Scouts and Guides
Madhepura district, Bihar
The BBC World Service Trust produced a colourful poster for areas of Bihar with high leprosy prevalence and low access to mass media. This poster offered basic information about leprosy symptoms and treatment and stressed the importance of community care and support for people with leprosy.
It showed a real-life young woman who had overcome leprosy thanks to the support of her friend. “If there's friendship, this is it,” said the text.
The poster was printed in a quantity of 85,000 after pre-testing of messages and design. The production process was backed by a carefully designed distribution strategy in partnership with community groups and the government health structure.
The results were highly encouraging. More than 300 government health workers and community workers wrote to the Trust to praise the effort and request more posters.
An evaluation study by the ORG Centre for SocialResearch showed strong impact on knowledge about leprosy symptoms and treatment, as well as more than 75% recall of key messages.
Rural Awareness of a modern leprosy cure free of cost:
Exposed to the poster - 89%
No exposure - 20%
For more information, please see The Drum Beat 133.
Comments
Name of Organisation:
Vicoba Sustainable Development Agency (VSDA)
P.o.box 719
SONGEA- TANZANIA.
Telephone: 0744 764037.
Fax: 025 2600556.
E-mail:vicoba2006@yahoo.com
Type of Organisation: Registered Charity NGO:
Location: Songea, Ruvuma, Tanzania
Proposed Organisation partners in the Project: VSDA, Village Cooperative Bank (VICOBA)
General objective: to promote village community bank (VICOBA) in poverty reduction involving community saving initiative.
Activities;
VSDA (Vicoba Sustainable Development Agency) is Tanzanian registered Organisation working for the community social economical empowerment in Tanzania poverty reduction campaign in Ruvuma region. The primary concern of VSDA is community social economical empowerment and resource mobilization aimed at community income generating projects, community capacity building, and advocacy for Community Banks.
Sustainability: VSDA has 5000 active members; Already the Organisation has accumulated from VICOBA Project, about TSH 160,000,000/= this has been already accumulated from saving and credits Project.
Vision;
• More individual participation.
• Greater skills and training for those who participate.
• More wide spread groups and network across the Tanzania.
• Stronger link and flow of information between groups and networks.
• A greater response rate to government consultants and initiatives.
• New ways established t lo link policy makers with people who have experience of poverty.
VSDA is looking for cooperation from your organisation and how you can share ideas so that it can run its programs properly. VSDA congratulate you for good cooperation with different organisation.
I hope our application shall meet your kindly approval and consideration.
it good
I think it better to put some of your samples in so we can actually see them and rate them.
thanks
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