The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Situation Analysis Questions: News Media

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Summary

Situation Analysis Questions: News Media



1. Which news media best reach the populations you wish to reach and engage?


 RadioTelevisionNewspapersMagazinesCommunity

Meetings
Children     
Women     
Young People     
Policy Makers     
Community Leaders     
Religious Leaders     



2. Who are the key decision makers in the selected news organisations?


Owners/ManagersEditorsJournalistsWritersAdvertisers
     



3. What type of information do the audience and decision makers most require?


4. In what form should it be presented to them so that it can be easily understood and used?


5. What are the news media industry events which can be used to promote this approach?


6. What are trends in coverage of news - eg technology, competition, ownership, satellite - which provide openings for expanding and accelerating partnerships?


Comments

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Submitted by Anonymous (not verified) on Wed, 07/13/2005 - 04:20 Permalink

it has no helped me at all