Digital Platforms That Motivate Behaviour Change

Summary:

In conventional sexual and reproductive health (SRH) BCC programmes, marketers push content, mobilisers conduct outreach, and service providers provide quality services. But their interventions are not always integrated. Demand generators have little visibility into whether their reach translates into service and product uptake. Service providers stretch limited resources to create demand while spending heavily on service provision. Users have limited opportunities to hold providers accountable. And donors fund promising - but sometimes parallel - interventions. During this oral presentation, Triggerise will explain how it uses its digital motivation platform to integrate the market, trigger behaviour change, improve performance, and allow users to hold providers accountable for service provision. For Triggerise, platform refers to the technology (websites, apps, SMS, and membership cards) and partnerships (with service providers, mobilisers, content creators, and retailers) that link users from demand to supply side interventions. By linking these two sides of the market, Triggerise's platform grows SRH demand while enhancing user choice. Demand generators track how their interventions translate into service uptake, donors leverage existing funding, and users choose between providers based on location, rating, and product availability. The platform generates real time data, which Triggerise uses to introduce nudges - such as reminders, follow ups, and reward points - improve performance, and hold providers accountable to users. The results are promising. Since April 2017, Triggerise's platform has powered one of the largest SRH programmes in East Africa, reaching 382,147 adolescent girls aged 15-19 in Kenya alone, 238,544 of whom have taken up SRH products and services.

Background/Objectives:

Founded in 2014, Triggerise is a Netherlands-based non-profit that uses digital motivation platforms to increase access to health and wellbeing products and services in Kenya, India, Ethiopia, Uganda, Democratic Republic of the Congo, Cameroon, the United States, and Burundi. When users digitally engage with Triggerise's platform, they generate data, which we use to design nudges (like rewards or reminders) that encourage healthy behaviour. Our objective for this presentation will be to demonstrate how our platform resolves SBCC barriers by integrating the market, nudging healthy behaviour, and providing real time data that drives performance improvement.

Description of Intervention and/or Methods/Design:

Powered by technology, Triggerise's digital motivation platform uses partnerships with demand and supply-side partners and behavioural nudges to catalyse behaviour change. Although Triggerise's platform is live in eight countries, our presentation will focus on Kenya, where we have achieved scale. In Kenya, our platform serves 15-19-year-old adolescent girls and women in 18 counties by linking them with 2,315 mobilisers, 276 clinics affiliated with three franchises, and 53 pharmacies. We use nudges like rewards, reminders, ratings, and follow ups to nudge consultation attendance and correct and consistent product use.

Results/Lessons Learned:

Since its launch in 2017, our platform has generated promising results - we've reached 382,147 adolescent girls and young women aged 15-19 in Kenya alone, 238,544 of whom have taken up SRH products and services. These results have implications for the broader SBCC community. They show how SBCC implementers can impact their sectors through approaches that integrate demand and supply, generate real time data to improve programme impact, and use nudges to motivate behaviour change.

Discussion/Implications for the Field:

Triggerise's platform approach has significant implications for the SBCC field. These include: 1) Ensuring implementers integrate interventions and data; 2) Using digital engagement and realtime user data to incorporate nudges and other behavioural economics tools; and 3) Using realtime data to measure the success of interventions and adjust them.

Abstract submitted by:

Samuel Lewin - Triggerise
Richard Matikanya - Triggerise