Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Employing SBCC as a catalyzed in reversing malaria deaths in Kisumu County, Kenya

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Summary:

Kenya experiences regular malaria outbreaks which lead to high mortality especially among children under five years. Kisumu County remains one of the regions highly affected due to its proximity to large water body and tropical climate which provides conducive breeding ground for mosquitoes. Use of social behavior change strategies have proved effective in tackling community epidemic by increasing knowledge on prevention and treatment. The objective of the project was to increase utilization of appropriate malaria interventions. The project employed combined strategies to address myths through small group sessions, mass media communications and IEC materials. The results have shown declining cases of malaria in the intervention areas, increased net use, adherence to medication and improved health seeking behavior. Results confirms the need to engage communities in addressing their own health needs by tackling myths, fears and empowering them to make informed choices.

Background/Objectives

It is estimated, that about 70 per cent of Kenyans are at risk for malaria (KMIS 2015). The disease accounts for about 18 percent of outpatient consultations and 6 percent of hospital admission. With estimated 6.7 million new clinical cases and 4000 deaths occurring particularly among children annually, puts malaria as a major health burden for Kenya. Kisumu County lies within malaria endemic zone according to national classification, with high incidences throughout the year. Malaria Control Program in collaboration with partners in July 2019 selected one of the seven sub-counties, Seme Sub-County with the highest malaria parasite prevalence

Description Of Intervention And/or Methods/Design

The project was implemented in six Community Health Units (CHUs) and a total of fifty community health volunteers (CHVs) selected under the support supervision of Community Health Assistants (CHAs) , Sub-County Malaria Control Coordinator (SCMCC) and Sub-County Health Promotion Officer (SCHPO). The intervention involved a community challenge process through co-creation that aimed at identifying challenges communities face in relation to disease prevention, treatment and control. The project further developed effective health messages that have been delivered through small group sessions, radio spots, and Information Education and Communication (IEC) materials. CHVs acts as agents of change to trigger behavior change at the household level. The CHUs are equipped with rapid diagnostic test kits for community diagnosis, malaria drugs for management of mild cases and referral tools for linking patients with severe malaria to health facilities to seek specialized attention.

Results/Lessons Learned

The project reached 3,000 households, 4,500 Small Group Communication sessions conducted, 500 pregnant women reached and 10 IPTp1 referrals conducted. The project has seen increased nets use, declining malaria cases since detection and treatment is initiated at household level. It was also reported that proper medication and adherence to prescription has also improved. CHVs reporting improved knowledge by community on net care. Data capture on tools improved. Increased knowledge on IPTp

Discussion/Implications For The Field

The project has strengthened the need for community engagement in decision making to ensure optimal utilization of health services. Through IPC, CHVs are able to address myths such as LLINs bring bed bugs which in turn increases net uptake and use, increased risk perception, therefore improving health seeking behavior. IPC guide has also been a good aid to the CHVs to perfect message delivery.

Abstract submitted by: 

Jeremiah  Ongwara

Denis Ojuok

Source

Approved abstract for the postponed 2020 SBCC Summit in Marrakech, Morocco. Provided by the International Steering Committee for the Summit. Image credit: Population Services Kenya

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