Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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To Vaccinate or Not: The Relative Impact of Attitudes toward Autism Spectrum Disorders and the Ability to Interpret Scientific Information on Vaccination Decisions

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Affiliation

University of New England (Australia)

Date
Summary

The measles-mumps-rubella (MMR) vaccine has a controversial history. In 1998, Andrew Wakefield et al. incorrectly asserted a link between the MMR vaccine and the development of autism spectrum disorder (ASD) in young children; though the study was later retracted, media coverage concerning the autism-vaccine link significantly impacted public awareness. The aims of the present study were to explore associations between attitudes towards the MMR vaccine, scientific literacy, knowledge of and attitudes towards ASD, and vaccine-related decisions (behaviours). It also examines the information sources used by different groups of participants and potential reasons for participants not to vaccinate.

A sample of 132 parents and expectant parents (84.8% of whom lived in Australia) participated in an online survey and completed a standardised science test to test their scientific literacy. Key findings:

  • 104 (78.8%) participants indicated a positive attitude toward MMR immunisation (i.e., has or will immunise against MMR), 21 (15.9%) indicated a negative attitude toward MMR immunisation (i.e., has not and will not immunise against MMR), and 7 (5.3%) of participants gave inconclusive or ambiguous answers.
  • Parents who had a better understanding and awareness of ASD also held more positive attitudes towards the disorder. Furthermore, as parents' knowledge of ASD increased, so did their favourable attitudes to ASD.
  • Parents who held more favourable attitudes towards ASD were more likely to hold more favourable attitudes towards the MMR vaccine, but these were weak correlations.
  • The hypothesis predicting a positive relationship between scientific literacy and attitudes to ASD was supported, thereby providing some support for the suggestion that changes in attitude can be promoted through learning how to think and reason critically and scientifically.
  • Level of scientific literacy was not significantly related to vaccination behaviour. This may be due to the limited number of participants that completed the scientific literacy test.
  • Based on the supposition that many individuals still believe MMR vaccine causes ASD, it was expected that less favourable attitudes towards ASD and the MMR vaccine would be associated with non-vaccination of children with the MMR vaccine. This hypothesis was supported.
  • Attitudes towards MMR were positively correlated with MMR vaccine status (i.e., vaccination decision).
  • Participants that were positive towards the MMR vaccine were more likely to have sought information from a general practitioner (GP) than their counterparts that were negative towards the MMR vaccine, while the latter were more likely to have sought information from friends and websites. Analysis of these data about online sources of information suggests that parents may have been more likely to access information provided by others who hold similar views as themselves in respect to the vaccination of children with MMR. As such, these findings offer support for the Cultural Theory of Risk, which theorises that there is a psychological predisposition for one to access information that fits with one's own worldviews and group membership, dependent on cultural affiliation.

The researchers point out that, even if parents have not immunised their children, it is important to ask why, as the study found that many are simply waiting for their child the reach the appropriate age for the given vaccination. It is also clear that the refusal to vaccinate is driven by several different reasons, such as negative medical family experiences that are related to vaccinations by the parents, concerns about the safety of the vaccines and ingredients more specifically, and for religions or ethical reasons.

In conclusion, parental attitudes to the MMR vaccine itself, irrespective of attitudes to ASD, appeared in this study to be the most significant factor determining vaccination behaviour.

Source

International Journal of Environmental Research and Public Health 2020, 17, 2542; doi:10.3390/ijerph17072542. Image credit: Speaking of Research