Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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The Philippine micronutrient supplementation programme

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dela Cuadra, A. C. (2000). "The Philippine micronutrient supplementation programme." Food and Nutrition Bulletin 21(4): 512-514.

Background: The Philippine micronutrient supplementation programme covers the three major international micronutrient deficiency problems: vitamin A, iron, and iodine. Supplementation is administered through provision of capsules and liquid preparations. There are two major occasions during which universal supplementation is conducted: National Immunization Day and National Micronutrient Day. On National Immunization Day, initially vitamin A supplements were given together with several vaccines. Starting in 1996, immunization was restricted to polio vaccine. Various types of micronutrient interventions are included in National Micronutrient Day, such as distribution of vegetable seeds and cuttings to promote home food production, education on proper nutrition, testing of salt for iodine, distribution of iodized salt to poor families, and promotion of fortified foods. Various health-related activities are also included. The existence of a well-functioning health infrastructure facilitated the establishment of the distribution system.

Methods: Supplementation centres manned by volunteers were set up in neighbourhoods throughout the country. International organizations and other national governmental agencies contributed resources, not only to purchase supplements, but also to provide promotional materials and expertise in social mobilization. There was full media participation in the implementation of the programme. Funding limitations have led programme planners to prioritize target groups for supplementation.

Results: The campaign approach has been very effective for increasing the coverage levels for vitamin A and iodine capsules to well above 80% on average. There is the need to develop an effective record system at the field level to reduce the possibility that children will get high-dose supplements too frequently, which could result in toxicity.