Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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defeatDD.org

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"Even though we have the knowledge and solutions in hand to defeat diarrheal disease, the issue can be a difficult, even taboo subject to discuss. That’s why we need to break the barriers and increase awareness."

This web-based initiative aims to provide tools to inform and inspire advocates committed to joining their voices and raising awareness about diarrhoeal disease. The website also provides key documents and links to information on simple, lifesaving interventions that PATH believes have the potential to significantly impact diarrhoea incidence worldwide.

Communication Strategies

defeatDD.org provides information for policymakers, advocates, programme staff, and anyone interested in learning more about the global burden of diarrhoeal disease and what we can do to change the landscape. There is a multimedia section, a toolkit for advocates, country success stories, data and reports, and a blog.

 

deafeatDD.org strongly pursues the strategy of providing "take action" ideas to spark advocacy efforts. Since its launch in May 2009, defeatDD.org's Call to Action against diarrhoeal disease has received support from the health, water and sanitation, and environmental sectors, with more than 100 organisations signing on. Individuals are also invited to add their voice to urge donors, international health policymakers, national leaders, and the private sector to commit resources and political will to reduce deaths and illness from diarrhoeal disease.

 

defeatDD.org places a strong emphasis on the use of social media. In order to open conversation and inspire action on the topic of diarrhoea, defeatDD.org has held a "poo haiku" contest in which "poo-ets" were invited to tweet creative poetry ("poo-etry) about the issue of diahorrea - one winning entry called attention to the importance of oral rehydration salt (ORS) in preventing the disease. deafeatDD.org also has a presence on YouTube, Facebook, and LinkedIn.

Development Issues

Children, Health.

Key Points

"By joining our voices, we can increase awareness and action against a fatal, but often overlooked, threat to the world's children." According to PATH, diarrhoeal disease is the second-leading cause of death among kids under five, responsible for 1.3 million child deaths annually. Every day, nearly 4,000 children die of diarrhoea. Yet, PATH says, it does not have to be this way. PATH advocates for integrated prevention and treatment solutions: child health, water and sanitation, nutrition, vaccines, zinc, and rehydration.

Sources

defeatDD website, May 25 2012.