Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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HIV Prevention for Vulnerable Adolescent Girls

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Launched in 2006 by the Population Council, this project works with faith-based leaders to provide information to their congregations on early marriage, HIV, voluntary counselling and testing (VCT) for HIV, prevention of mother-to-child transmission, safe motherhood, gender-based violence, and other reproductive health issues. Working in the Amhara region in Ethiopia, the project seeks to delay sexual initiation by promoting social change, delaying marriage, increasing awareness of the risk of HIV transmission, and sensitising people to the negative health outcomes of early marriage for adolescent girls. The project also encourages couples to learn their HIV status before marriage through VCT, and works to improve HIV and reproductive health knowledge among married and unmarried adolescent girls and their husbands and families.
Communication Strategies

The programme is being implemented in peri-urban areas in the Amhara region, and uses existing religious and community structures to reach adolescent girls and their husbands, families, and communities. Ethiopian orthodox and Muslim religious leaders are trained to provide information to their congregations. So far, more than 1,000 religious leaders in the region have been trained and are providing information to their congregations.

The project also involves the formation of clubs made up of married girls and headed by trained female mentors from the community. Girls participate in a curriculum that includes HIV and reproductive health education and referrals, non-formal education, and livelihoods training. Currently, over 16,000 married girls are participating in these clubs.

In addition, community and religious leaders have been trained as educators and referral advocates for voluntary counselling and testing for HIV and antiretroviral therapy. These community advocates promote premarital voluntary counselling and testing for HIV, educate community members on the availability of antiretroviral therapy, and refer those interested in premarital voluntary counselling and testing to existing centres using a coupon referral system.

Development Issues

Reproductive Health, HIV/AIDS, Child Marriage, Maternal Health, Gender-based Violence

Key Points

According to the Population Council, in the Amhara region an estimated 46% of girls are married by age 15. Girls who marry are exposed to reproductive health risks; they experience sexual initiation earlier than unmarried girls and have first births at a young age, among other risks. Very early first births are associated with maternal risks, including fistula. Amhara also has among the highest rates of divorce in the world, with 17% of rural young women aged 15-24 currently divorced. Many girls migrate to urban centres because of the stigma of divorce, with anecdotal evidence suggesting that in order to survive they often become domestic workers or, as a last option, sex workers.

There are a number of factors that may increase HIV risk among married adolescent girls, including the inability to abstain or use condoms. Also, young married girls tend to have husbands who are much older, and this age gap may intensify the power imbalance between husbands and wives, discouraging the open communication required to encourage voluntary counselling and testing for HIV, sharing of test results, and planning for safe sexual relations throughout marriage. According to the Population Council, few programmes for adolescents reach this large group of girls, and very few programmes have been implemented in rural areas of Ethiopia.

Partners

Population Council

Sources

Population Council website on October 29 2010.