Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Community Land Use Responses to Climate Change (CLURCC)

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Launched in 2007, the Community Land Use Responses to Climate Change project, implemented by CARE and local organisations in Ghana, is designed to facilitate a participatory and inclusive approach to local development planning. The project is expected to yield local plans that support adaptation efforts by communities, particularly those who are most vulnerable to climate change. The 4-year project involves gender sensitive community dialogues as well as linking communities with local government authorities.
Communication Strategies

According to the organisers, local communities in northern Ghana are well aware that their climate is changing, and they are beginning to understand that this may represent a trend that will continue in the future. With this knowledge, they are eager to access the information they need to better understand the risks they may face in future, and to plan appropriately. CARE and its partners are therefore working with community members and other stakeholders to analyse local observations of climate change and communicate projected impacts, in order for communities to plan for local adaptation.

Separate dialogues were held with women and men to allow analysis of gender differences in the results and to understand how this affects vulnerability. Organisers say that during the dialogues, communities noted a number of changes that they had observed in their environment, including shifting rainfall patterns, increasing incidences of drought, and reduced soil fertility. They also analysed the impact of different hazards on their lives. This discussion provided openings for local stakeholders to learn about projected climate change impacts, potential consequences, and options for adaptation. These discussions lead to a facilitated participatory planning process which yielded community action plans to reduce vulnerability to climate change. This included identification of priority actions such as tree planting, establishing early warning systems for droughts and floods, and adopting agricultural practices that conserve soil moisture and nutrients.

The project team is also working to link communities with local government authorities at district levels so they can communicate the priorities they identified in their action plans. This is expected to generate district development plans that are grounded in the local reality, and that reflect the community members' priority strategies to help them adapt to current and future changes in climate. These linkages are facilitated by local non-governmental organisation partners, who have received training in analysing climate vulnerability and in identifying appropriate strategies to adapt to climate change.

To address the particular vulnerability of women to the impacts of climate change, the project seeks to place significant emphasis on ensuring that the needs and priorities of both men and women are represented in community and district action plans. This is achieved by ensuring equal representation of women on planning committees and supporting women through training and mentoring to take on leadership roles in community and local government organisations.

The project works in ten communities in two Districts in Northern Ghana – Bawku Municipal and East Mamprusi.

Development Issues

Climate Change, Natural Resource Management, Food Security, and Governance

Key Points

The majority of people in northern Ghana are dependent on rain-fed farming for their livelihoods, and alternative income generating strategies are limited. Food and livelihood security are challenged by decreasing soil fertility, desertification, deforestation, and inequitable access to and control over resources such as land. They are already experiencing the impacts of climate change in the form of shifting rainfall patterns and more frequent and extreme droughts and floods. This places further strains on food security and livelihoods, leading to dire consequences for already vulnerable people.

Partners

Community Land Use Responses to Climate Change (CLURCC) Project, CARE Canada, CARE Ghana, Canadian International Development Agency (CIDA), Zuuri Organic Vegetable Farmers Association (ZOVFA- Bawku), and the Presby Agricultural Station (PAS-Langbensi).

Sources