Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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PLACE Method for Monitoring and Evaluation of HIV Prevention Programmes

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Priorities for Local AIDS Control Efforts (PLACE) is a "rapid assessment tool to monitor and improve AIDS prevention program coverage in areas where HIV transmission is most likely to occur."

"PLACE is designed for local program managers who want to know where to target resources to prevent new infections. PLACE systematically identifies gaps in current prevention programs, enhances the local use of these findings to improve program delivery, and monitors program coverage over time using over time using easy-to-understand indicators and coverage maps."

The PLACE protocol was designed to provide strategic information to prevention programmes based on the unique features and contexts of local HIV transmission networks.

The specific objectives of the PLACE method are:
  • To identify geographic areas most likely to contain key HIV transmission networks;
  • To assess HIV prevention programme coverage among groups most likely to acquire and transmit HIV; and
  • To provide specific actionable recommendations to address critical gaps in prevention programming.

The PLACE method was developed in 1999 and piloted in South Africa. Since then, the protocol has been implemented in Tanzania, Uganda, Zambia, Burkina Faso, Ghana, Madagascar, Malawi, Zimbabwe, India, Mexico, Jamaica, Russia, St Lucia, Haiti, Kazakhstan, Kyrgyzstan, and Uzbekistan.

The five steps of the method are:

Step 1) A national PLACE steering committee reviews the HIV epidemic and identifies priority prevention areas (PPAs) where HIV prevention needs are most acute.
Step 2) Local PLACE committees within each PPA take charge of local PLACE implementation. Interviewers conduct short surveys of 300-500 community informants to identify all local public venues (such as hotels, hostels, parks, and bars) where people meet new sexual partners and where injecting drug users (IDUs) socialise. The focus is on venues where people meet new sexual partners and where IDUs socialise, because reaching persons with a high rate of new sexual or needle-sharing partnerships - i.e., those who have a disproportionate role in local HIV epidemics - is critical for prevention programmes.
Step 3) Trained interviewers visit all venues identified in Step 2 and characterise each in terms of the type of venue, the type and number of people who visit the venue (including youth, IDUs, MSM, sexworkers, and clients), the existence of any current HIV/AIDS prevention programmes at the venue, and the feasibility of future on-site prevention efforts.
Step 4) A representative sample of patrons is interviewed regarding their sociodemographic characteristics, their sexual and injecting drug use behaviours, and their exposure to HIV prevention programmes, including HIV testing and condom promotion.
Step 5) The findings are locally analysed and interpreted in an action plan to address prevention gaps.

PLACE Example: Samara, Russia
The Steering Committee selected Samara, Russia, as a pilot location. 400 community informants named 320 venues where people meet new sexual partners or injecting drug users socialise. Of these, 248 were successfully located - 48% were patronised by IDUs and 92% by people seeking new sexual partners. Researchers found syringes on the ground at approximately 40% of the venues and condoms onsite at only 11%. Interviews conducted with a probability sample of 960 patrons confirmed HIV risk behaviours. Approximately 74% of the men and 68% of the women reported a new sexual partner in the past year; more than one-third reported two or more partners in the past four weeks; and about 10% of young people admitted to occasional use of intravenous drugs. Based on these findings, the steering committee recommended that prevention efforts be broadened to include venues where youth and other individuals at risk of acquiring and transmitting HIV socialise.

The Manual
The PLACE manual, including training materials, PowerPoint presentations, questionnaires, data entry templates, and Epi_info programmes, can be ordered from the MEASURE Evaluation publications database.

Click here for access to ordering this publication online.

Click here to download a PDF of this publication.