After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
In May 2014, the World Health Organization (WHO) declared the international spread of wild poliovirus (WPV) a public health emergency of international concern (PHEIC). Over 9 years later, polio retains its PHEIC status, in part due to outbreaks of not only WPV but of circulating vaccine-derived poliovirus (cVDPV). Outside of endemics and difficult to control, outbreaks pose many challenges to the eradication effort. As this Drum Beat shows, however, these outbreaks also present opportunities to leverage the power of strategic communication and community engagement toward increased vaccine uptake.
Conducted in Bokh woreda, Dollo Zone, Somali Region, Ethiopia, this study describes the response to a cVPDV type 2 (cVPDP2) outbreak declared on June 9 2019 in Dollo Zone, Somali Region, Ethiopia. Responders addressed difficulties in coordinating teamwork, communication, and stakeholders' engagement in a pastoralist setting. For example, the team encouraged parents to vaccinate their children through Jummah prayer at the mosques, use of megaphones, and house-to-house mobilisation by trained community volunteers. The latter strategy was the preferred one to achieve the objective of reaching all children. Data indicate that the immunisation campaign, which started through rapid response vaccination within 14 days of the laboratory-based verification, covered "a substantially high proportion of children." [May 2022]
During the 2013 polio outbreak in Garissa County in Kenya, 50% of the confirmed cases were among nomads, even though they comprise less than 20% of the total population in the county. Thus, starting 8 months after the last confirmed case, the Ministry of Health (MOH) and partners reached out to the nomadic community to involve them in reporting suspected acute flaccid paralysis (AFP) cases. Experienced community health volunteers were assigned to each listed nomadic settlement to sensitise the identified leaders and contact persons on the lay case definition and how to report a suspected AFP case. As an indication that more nomadic children were reached in the campaigns using the new strategies, 100% of the AFP cases reported from nomadic settlements in 2014 and 2015 had received at least one dose of oral polio vaccine (OPV). [Nov 2020]
Polio outbreaks spreading from reservoir countries into once polio-free countries have been and remain a threat to the progress achieved by the Global Polio Eradication Initiative (GPEI). Within the context of armed conflict, the emergence of these outbreaks is often driven by the destabilising effects of war on healthcare systems or compromises to security and access for the conduct of vaccination activities. This article examines the implementation of polio vaccination activities in settings of war and other armed conflict with an aim to understand the approaches that have been adopted in these settings. One consideration: "Establishment of community-based vaccination programs, where feasible, would provide an avenue to actively engage resistant communities and build the necessary trust needed for polio vaccinators to operate in areas that would otherwise be treacherous." [Jul 2023]
In July 2022, a confirmed case of paralytic polio in an unvaccinated young adult without a relevant travel history for poliovirus exposure was reported in New York, United States. Vaccine uptake among Haredi (Jewish) populations, where this outbreak was concentrated, is influenced by a range of issues, including access and convenience challenges due to larger families, a preference for delayed acceptance (vs. broadscale refusal), and targeted activism and misinformation campaigns. Efforts to increase vaccination uptake and sanitation behaviour involved infographics and other print material due to the cautious use of the internet among Haredi populations. Three priorities for strengthening vaccine programme activities going forward include: (i) maternal engagement, (ii) communication to counter misinformation, and (iii) vaccine policy and data management. [Jul 2023]
This paper shares the results of a cross-section qualitative study to review 8 countries that conducted polio outbreak simulation exercises (POSEs) in East and Southern Africa from 2016 to 2018. The main objective was to assess the capacity and level of preparedness of the MOH and key partners in responding to a polio event or an outbreak to contain it within 120 days as indicated in the GPEI's polio outbreak Standard Operating Procedures (SOPs). Having assessed that the POSEs "contributed to the overall improved communication and coordination for outbreaks in these countries", the researchers indicate that they should be conducted at least every 3-5 years for improved preparedness and response. [Aug 2020]
Between 2013 and 2014, there was a series of outbreaks of WPV type 1 (WPV1) in the Horn of Africa. In response, WHO and United Nations Children's Fund (UNICEF) held 7 tabletop POSEs to explore national planning and coordination. This paper reviews and summarises these experiences and lessons learned therein, with a focus on country readiness to respond to a polio outbreak in line with the existing plan. Overall, "The exercises helped familiarize participating countries with each other's preparedness plans and practices and promoted better understanding and cooperation between countries and international organizations..." [Nov 2020]
Public health emergency operations centres (PHEOCs) provide a platform for multisectoral coordination, collaboration, and communication to enhance the efficiency of outbreak response activities and enable the control of disease outbreaks. The earliest use of EOCs in Nigeria was with the national polio response. PHEOCs enable health leaders to receive information from multiple sources, coordinate decision-making, communicate across levels and sectors, and mobilise rapid response teams and resources. This paper shares the experience and importance of establishing PHEOCs at national and subnational levels in Nigeria and the lessons learned, which can be used by other countries considering the use of PHEOCs in managing complex emergencies. [Oct 2021]
Community-based surveillance (CBS), which involves engaging community members to detect and report events of public health significance within their own communities, is intended to complement facility-based systems, particularly in rural areas within low-resource settings. Communication and engagement were the most frequently cited success factors of CBS. For example, in Ethiopia, CBS workers organised village coffee ceremonies at which they were able to ask for reports of AFP and to discuss signs, symptoms, and reporting. "[D]eveloping CBS preparedness is more likely to be both successful and sustainable within communities that are actively engaged in designing and implementing a range of co-produced public health solutions." [Aug 2022]
This study aimed to identify determinants of routine and outbreak vaccination that could either promote or hamper uptake among different stakeholders in 10 health zones in 4 western provinces of the Democratic Republic of Congo, an epidemic-prone country with limited resources but with considerable experience in outbreak control. Sample findings: Vaccine acceptance was lower for outbreak vaccinations (57%) than for routine vaccinations (90%), especially if there was no direct experience with the outbreak. Vaccine acceptance for outbreak vaccination was lower among people with incorrect knowledge or who felt insufficiently informed on vaccination. Gathering data as in the present study may enable agile, targeted interventions by public authorities to optimise the uptake of vaccinations when aiming to prevent and control outbreaks. [Jul 2022]
In November 2020, the GPEI introduced novel OPV type 2 (nOPV2) to address cVDPV2. Although nOPV2 is a more genetically stable vaccine than monovalent OPV type 2 (mOPV2), communities and health workers may not initially trust it due to its novelty, potential side effects, and introduction under an Emergency Use Listing (EUL). This paper explores how nOPV2 introduction might be perceived by stakeholders and identifies communication barriers related to nOPV2 hesitancy. Across stakeholder groups and sites, respondents believed that acceptability of nOPV2 hinged upon information, including content and source of messages. The researchers suggest that ensuring alignment of messaging among health officials, community leaders, traditional media, and social media will be important for maintaining caregiver acceptance of nOPV2. [Jul 2022]
The WPV-endemic Afghanistan has also had outbreaks of cVDPV. Inconsistent vaccination coverage, especially in the South, poses a significant, ongoing threat to eradication. The National Emergency Action Plan 2023 holds that, in consultation with community groups and polio health workers at the forefront and based on understanding of local norms, community initiatives should aim to address lack of motivation/fatigue with regard to polio eradication activities, while making any polio outbreak visible and a national concern. Such initiatives could include a radio drama series focusing on polio prevention in the context of daily life in communities and families, development of a national/local model to promote polio messages at household and community level, and efforts to promote UNICEF's Aisha character as a means of fighting polio in Afghanistan. [Jun 2023]
Although the last confirmed polio case in Ghana occurred in 2008, in July and August 2019, the country confirmed 3 events of cVDPV2. From the onset of the outbreak, the MOH/Ghana Health Service (MOH/GHS) declared a public health emergency of national concern; consequently, massive house-to-house vaccination campaigns were carried out by GHS and the GPEI in various regions. UNICEF, a GPEI partner, was one of the key actors in supporting social mobilisation and community engagement in all rounds of the response. In this document, UNICEF Ghana shares key learnings in the area of social mobilisation and community engagement in Ghana's cVDP2 response - especially in light of the fact that it took place in the midst of COVID-19. [Dec 2020]
Learning is a key attribute of a resilient health system and, therefore, is central to health system strengthening. The main objective of this study was to analyse how Guinea's health system has learned from the response to successive and parallel infectious disease outbreaks, such as cVDPV2, between 2014 and 2021. Notably, "achieving knowledge translation into action requires an exchange of knowledge among key stakeholders, starting with cultivating appropriate relationships and establishing a shared understanding of what knowledge to action means and why it is crucial..." [Feb 2023]
The purpose of this guidance is to assist GPEI field communication professionals in planning and executing high-quality communication responses to cVDPV2 outbreaks, including response with nOPV2. Part 1 provides an overview of - with links to - various communication resources for cVDPV2 outbreaks in accordance with revised GPEI SOPs for outbreak response. Part 2 focuses on specific guidance for the use of nOPV2 vaccine in the response, including rationale, communications challenges, objectives, and tactics (e.g., how to implement monitoring and evaluation (M&E) and rumour tracking). [Oct 2021]
Funded by the United States Agency for International Development (USAID) and produced by the READY initiative, this kit is designed to help national and international non-governmental organisations respond to public health emergencies, especially in humanitarian settings, by systematically listening to communities and tailoring response interventions accordingly. After outlining risk communication and community engagement (RCCE) roles and responsibilities, the resource guides readers through a series of readiness actions, linking to practical tools that support their implementation. These steps cover the various stages of an outbreak, including pre-crisis, early onset, mitigation, suppression, and recovery. [Jun 2022]
Populations affected by emergencies are continually at risk of outbreaks of epidemic-prone diseases and other public health hazards. Developed jointly by 69 experts from more than 20 organisations from global level to country level, this operational guidance from WHO aims to guide decision-making on when and how to implement and strengthen early warning alert and response (EWAR) in preparation for and response to emergencies. Chapter 15, which focuses on communication and dissemination of EWAR information, stresses that EWAR is only as good as the information that is communicated effectively between all partners who contribute to the system. [2022]
In a health crisis, effective communication can help to prevent or reduce the spread of disease and guide those affected towards health services and treatment. Featuring case studies and links to various online resources, this manual provides tips for media practitioners on how to help audiences during health emergencies. It was created by BBC Media Action for the International Federation of Red Cross and Red Crescent Societies in the framework of the Community Epidemic and Pandemic Preparedness Programme. [Dec 2018]
An infodemic is defined as an overabundance of information, accurate or not, in the digital and physical space accompanying an acute health event such as an outbreak or epidemic. Infodemic insights are developed through a compilation of narratives across various data sources, often using social listening, and they are shared in the form of "insights reports". In response to the need to understand the health information environment and help health workers better communicate and engage with the public to encourage healthy behaviours, WHO and UNICEF created this manual and accompanying tools for analysts who conduct social listening to develop infodemic insights reports. [Jul 2023]
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The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.
The Editor of The Drum Beat is Kier Olsen DeVries.
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