Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Zoonotic Behavioral Resource Assessments (ZBRA) Toolkit

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"Human behavior drives epidemics…and can stop them. Behavioral research helps us prevent, detect, and respond."

The Zoonotic Behavioral Resource Assessments (ZBRA) toolkit is a repository for research on select zoonotic diseases (diseases that can spread between humans and animals), with an emphasis on risk and prevention behaviours, individual and sociocultural drivers, and the policy and communication environment that influences those behaviours. The Breakthrough ACTION project, with United States Agency for International Development (USAID) funding, developed ZBRA to equip researchers, public health practitioners, government officials, and others to conduct behavioural research on priority zoonotic diseases (PZDs) and to learn from existing research. The ultimate purpose of ZBRA is to strengthen behavioural research on PZDs in order to inform evidence-based risk communication and community engagement (RCCE) as we prepare to prevent, detect, and respond to the next epidemic.

ZBRA is focused on research conducted by Breakthrough ACTION in 11 countries in Africa that are implementing RCCE programing under the Global Health Security Agenda (GHSA). Each of the 11 Breakthrough ACTION GHSA countries has a page on ZBRA that summarises the PZDs for that country, the stakeholders involved in One Health activities, and existing Breakthrough ACTION research. Where possible, the pages also offer a case study explaining how behavioural research was used to inform social and behaviour change (SBC) interventions in the country.

The "Findings" section offers access to downloadable reports and papers from research conducted on One Health topics in selected GHSA countries. These resources highlight key preventative behaviours and risk behaviours that cross-cut common PZDs and could prompt a zoonotic event or propagate person-to-person transmission. They also offer insights on individual and sociocultural determinants influencing the behaviours.

Exploring drivers of behaviour requires well-tested research approaches. To that end, the research tools section ("Research" tab) provides quantitative survey questions and qualitative interview guides, by PZD, to explore determinants in local settings.
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English, French
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ZBRA website, March 10 2023. Image credit: Cori Fordham