Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Willingness to Get the COVID-19 Vaccine among Residents of Slum Settlements

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Affiliation

Universidade Federal da Bahia (Ticona, Nery, Ribeiro, Reis, Costa); Ministério da Saúde, Salvador, Brazil (Ticona, Nery, Victoriano, Ribeiro, Reis, Ko, Costa); Yale University (Fofana, Reis, Ko, Costa)

Date
Summary

"Addressing the concerns about vaccine effectiveness and safety in low-income sub-groups...will be key in increasing vaccine uptake."

Slum residents, who make up about 30% of the world's population, are more vulnerable to COVID-19 infection than their wealthy counterparts. In the COVID-19 context, hesitancy linked to the vaccine's fast development and misinformation that has spread through social media represents a challenge to disease control. This study determined the rate and factors associated with the willingness to get vaccinated against COVID-19 among slum residents and their main reasons associated with the vaccine intention.

Conducted among 985 residents of Pau da Lima, a slum community in Salvador, Brazil, between November 16 2020 and February 28 2021, the study found that 66.0% (650/985) were willing to get vaccinated, 26.1% (257/985) were hesitant to take the vaccine, and 7.9% (78/285) were not sure. Among a sub-sample of 402 parents, 67% (270/402) indicated that, if the vaccine were available and safe for children, they would vaccinate their children, whereas 18% (73/402) would reject the vaccine for their children, and 15% (59/409) were unsure.

The main reasons cited for vaccine hesitancy or being unsure were concerns about vaccine efficacy and potential side effects. This finding indicates that survey participants are making decisions based on their understanding of available information, and that attitudes towards vaccination may respond favourably to education on the benefits and safety of vaccination. On the other hand, exposure to misinformation may seriously hamper vaccination efforts. The researchers suggest that governments need to address people's uncertainties by providing information about COVID-19 vaccination using contemporary communication channels such as social media.

Multivariate analysis identified that COVID-19 vaccine hesitancy was associated with younger age and low social capital, summarised as low perceived importance of vaccination to protect one's family, friends, and community. This finding suggests that tapping into the perceived benefit of protecting family and community may have an important role in the design of communication campaigns to increase COVID-19 vaccine acceptance in slum settings.

In contrast, attitudes associated with vaccine acceptance included the perception of being at high risk for COVID-19, thinking that it is a serious disease, and the belief that the vaccine would not only protect those who would receive it but also their families, friends. and community.

In conclusion, this study finds that slum residents surveyed are less willing to vaccinate than the general population. Communication campaigns that focus on social capital and that draw on social media to reduce misinformation have the potential to reach slum residents with messages that may increase COVID-19 vaccine uptake.

Source

Vaccines 2021, 9, 951. https://doi.org/10.3390/vaccines9090951. Image credit: RioOnWatch