Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Understanding the complex factors to achieve high impact

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Sanitation in developing countries is influenced by a complex set of interrelated factors that exist at multiple levels that include individual behavior, the existance of supportive environment and policy, etc. A single level intervention like health education is not effective in bringing a sustained behavior change in ending open defecation. Understanding the relationship of these attributes is important for designing strategies and behavior change interventions. Socio-ecological model provides a useful framework for a better understanding and addressing of multi-level and multi-dimensional factors. The social and behavior change communication should work at all level to achieve a maximum impact in ending open defecation. 

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