TV & Radio Lose Out to Internet Among Youth Audience

This article provides a brief overview of activities engaged in by European youth, ages 15 - 24. EIAA
research found that an increase in internet usage has resulted in decreased involvement in a
variety of other media activities. Youth, according to this research, engaged less in the following activities as a result of
increased internet usage:

• 46% are watching less TV
• 34% are talking less on the phone
• 33% are reading fewer newspapers 
• 32% are reading fewer books
• 22% are listening less to the radio

Television, however, continues to take up the largest share of media
time, at 31% of the total time youth engaged in media
activities.