Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Sustainable Programme Incorporating Nutrition and Games (SPRING): Maximising Child Development, Growth & Survival

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Summary

SPRING for MDG's (Sustainable Program Incorporating Nutrition and Games, for Maximising Child Development, Growth and Survival) is a 5-year research programme funded by the Wellcome Trust that brings together researchers from the United Kingdom, India, and Pakistan to work on health interventions for early childhood health and development. This presentation illustrates the SPRING plan to work with existing community-based programmes including those carried out by community-based health workers, such as Anganwadi and Asha workers in India and Lady Health Workers in Pakistan, by modifying the approach, content, and supervision of these programmes to deliver the SPRING intervention package.

The SPRING intervention includes:

  • "Home visits (pregnancy, immediately post birth, through infancy) to ALL mothers + Family participation + Range of supporting activities
  • Promote key newborn & child survival interventions
  • Enhance care giving skills: Incorporate the Care for Development Package
  • Support optimal infant & young child feeding practices
  • Problem solving/counselling approach: using techniques from cognitive behaviour & inter-personal psychotherapy"

Planning for implementation involves 3 steps:
1. "Intervention design, development & piloting
2. Cluster RCTs [randomised controlled trials] in each setting
3. Dissemination and planning for scale-up"

Specific formative research aims include:
1. "Adapt the existing care for development package to the local context
2. Determine visit timing and target audience
3. Identify activities in communities and health facilities that support the intervention
4. Integrate SPRING within existing activities
5. Identify health system strengthening requirements for implementing the intervention and for scale up if the intervention is found to be effective"

Adaptations to the local context will incorporate findings on local feeding customs and habits, parental expectations of child development, available play materials and foods,  and barriers to adopting 'care for development behaviours'. Counselling cards and checklists will be adapted using appropriate visual aids and language.  Content will be disaggregated according to the best time (pregnancy, post-birth, neonatal period, infancy, etc.) for message delivery, as will visit scheduling. Analysis will be done of who among family members should be included in visits and whether at-risk babies should have higher frequency of visits. Community involvement at its current and at its optimum level will be determined, as well as how to integrate SPRING into existing systems of care. Methodologies include: in-depth interviews; child care narratives; observations; and workshops, including development of messages, session content, manuals, and counselling aids. The document includes a conceptual framework and associated primary outcomes and evaluation planning.