The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 16 years ago
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Strategic Communication in Development

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Event/Training Summary

This course will provide participants with the foundations in contemporary mass communication theories and concepts alluding to effective planning and designing of communication material employed in development practice.

The course explores various communication theories, models, and case studies and engages participants in team projects related to communication for social change. It will prepare participants to understand the art and science of effective communication, and provide a comprehensive view to the research-based process of implementing communication strategies.

Participants will be able to identify the role of communication in realizing development projects, establish goals to support projects, understand the importance of formative research and the use or research in communication planning, execute the appropriate steps to communicative strategies based on the needs of the target population, write technical proposals, and incorporate theoretical principles from the social sciences, humanities, and marketing fields to plan and execute development goals.

The course is comprised of three modules:

  1. Introduction to behavior change theories and communication for social change
  2. Planning and implementation of strategic communication
  3. Completion of an applied research project.
Registration Information

Please click here for more information about program registration.

Registration information can be obtained by contacting Rafael Obregon, Ph.D.

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