Stats: Age Demographics Make a Difference in Blogging

This one-page document shares - in narrative and graphic format - findings that link age demographics with web board and blog usage. It features data drawn from inSitesEngine, the technology company Rareplay's proprietary platform for extracting web intelligence. Based on a review of approximately 1.2 million blogs and 2.5 million web boards, inSitesEngine found that:

• Roughly 73% of bloggers are under the age of 30 years.
• Roughly 24% of bloggers are between 30 and 50 years of age.
• Roughly 3% of bloggers are above the age of 50 years.

One RarePlay official commented that these data may highlight "a great opportunity to reach and communicate with such a desirable and influential demographic" - those under the age of 30.

In addition, a distinct age disparity between bloggers and web board users was identified, with the median age for bloggers at approximately 25.2 years in contrast to the median age for web board users - 5 years older at 30.2 years.

For more detailed information on inSitesEngine or to view or download data from the blog and web board findings, visit the RarePlay website.