Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Sexuality Education in the New Normal: Exploring the Potential of Adapting the Dance4Life Empowerment Model to the Digital Environment

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Abstract for Preformed Panel Presentation from the 2022 International SBCC Summit in Morocco:

"During COVID-19, a digital version Dance4Life's innovative empowerment curriculum, Journey4Life was developed and piloted with 5,810 young people in 8 countries. The Journey4Life is designed for adolescents with a unique combination of social and emotional learning and CSE. To study its effectiveness in terms of knowledge, confidence, gender attitudes, and behaviours, an empirical evaluation of the program was done in Indonesia, Pakistan, Ghana, and Kazakhstan.The digitalisation of the Journey4Life consisted of experimentation, testing, adaptation and contextualisation. Findings from a needs assessment in these countries showed young people having access to the internet on their phones and home computers and preferred using online engagement tools such as WhatsApp, Zoom, telegram and Instagram. Two versions were developed, a junior version for 10-14 year olds and another or 15-19 year olds. Dance4Life developed a Theory of Change for the digital Journey4Life and a measurement framework with outcomes indicators. Overall, evaluations show that the digital Journey4Life contributes to limited changes in knowledge, confidence, gender equal attitudes and socioemotional learning. Greater benefit of the digital Journey4Life appears to be on gender equality. Young people enjoyed the online sessions but expressed that a digital version lacks in energy and interactiveness as compared to in-person activities. Based on the lessons learned, we aim to develop new behavioural indicators and a further adapted ToC based on how sexuality takes place digitally. Dance4Life also plans to work on a blended version combining face-to-face and digital sessions and evaluate its impact on long-term outcomes."

Source

Approved abstract for the 2022 SBCC Summit in Marrakech, Morocco. From SBCC Summit documentation. Image credit: Dance4Life