Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Research Design: Qualitative, Quantitative, and Mixed Methods Approaches

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The third edition of this volume on research methodology compares qualitative, quantitative, and mixed methods approaches to inquiry. This comparison begins with preliminary consideration of knowledge claims for all three approaches, a review of the literature, and reflections about the importance of writing and ethics in scholarly inquiry. The book also addresses the key elements of the process of research: writing an introduction; stating a purpose for the study; identifying research questions and hypotheses; using theory; defining, delimiting, and stating the significance of the study; and advancing methods and procedures for data collection and analysis. The book contains the updated developments in qualitative inquiry, including advocacy, participatory, and emancipatory approaches.

The author supports the validity of a mixed-methods approach to research. He uses language such as 'framework', 'approaches', and 'knowledge claims' more frequently than language such as 'paradigm', 'ontology', 'epistemology', and 'axiology', with the goal of making research design more accessible to those beginning their projects. Creswell presents the ethical issues that may arise in quantitative, qualitative, and mixed methods studies and offers writing tips for research planning of a full research study or a proposal for a scholarly journal article, dissertation, or thesis.

Key updates to the third edition include:
  • "Presents the preliminary steps of using philosophical assumptions in the beginning of the book
  • Provides an expanded discussion on ethical issues
  • Emphasizes new Web-based technologies for literature searches
  • Offers updated information about mixed methods research procedures
  • Contains a glossary of terms
  • Highlights "research tips" throughout the chapters incorporating the author’s experiences over the last 35 years"
The Instructor’s Resource CD-ROM contains the following:
  • "Sample Syllabi
  • PowerPoint Slide Sets
  • Sample Student Proposals
  • Suggested Studies Published in Journal Articles
  • Application Activities and Tutorial
  • Peer-Feedback Group Activities
  • Study Design Group Activities
  • End-of-Chapter Checklists"
The Student Study Site offers the following:
  • "Sample Student Proposals
  • Application Activities and Tutorials
  • Peer-Feedback Group Activities
  • Study Design Group Activities
  • End-of-Chapter Checklists"
In conclusion, the book is a reference on the basics of research design as well as a text for research courses, serving social and human scientists in such fields as marketing, management, criminal justice, psychology, sociology, education, health sciences, urban studies, and family research.
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Number of Pages

272