Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Publish What You Fund (PWYF) Campaign

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Launched on September 1 2008, the Publish What You Fund (PWYF) campaign brings together aid effectiveness advocates, Southern government officials, freedom of information advocates, and budget monitoring groups. Civil society groups from around the world, including organisations working on aid effectiveness and groups working on access to government information, embarked on this global campaign for aid transparency based on the belief that, for aid to be effective, accountable, and participatory, information must be available to recipient governments, affected communities, and other stakeholders, as well as the general public.
Communication Strategies

In the words of a representative from one of the founding organisations of PWYF, "[t]ransparency means more than just disclosure – it also entails proactive communication with people in recipient countries." This is meant to ensure that accessible aid information is offered in plain and readily comprehensible language and formats. In line with this conviction, the core campaign focus is on collaboratively developing and conveying a set of principles for international aid, which may be read and commented on by anyone on a dedicated page on the PWYF website. A Working Group of aid, access to information, and integrity organisations is leading the consultation process and working to ensure that all contributions are fairly reflected in the final Principles. The first draft was disseminated in July 2008; comments will be integrated after each round of consultation, with the final version disseminated widely on December 21 2008. The goal is that, once finalised, the principles will be formally endorsed and implemented by all public and private bodies engaged in funding and delivering aid.

PWYF is also working to create the space to enable transparency to be prioritised as a policy issue. Organisers are drawing on in-person events and an interactive website to open up debate and progress for improvements in aid transparency to take place, and to apply pressure on providers and users of aid information to act. To that end, a research project has been initiated to check which information is really available in practice and which information needs to be collected or generated in order to ensure that information available about aid is useful and meaningful. This research will serve as the foundation for future advocacy efforts.

Development Issues

Development Assistance, Democracy & Governance, Rights.

Key Points

Organisers contend that lack of aid transparency leads to inefficiency in decision-making and implementation and heightened corruption risks. For example, PWYF cites a large-scale evaluation of aid to the Palestinian territories, which was undertaken by the United Nations Development Programme (UNDP) in 2000. "The report concluded that most aid projects were urban. Rural areas and refugee camps, where the aid was most needed, were neglected. No one knew how much money the Palestinian Authority was receiving. Weak aid transparency undermines evaluation and learning – both at a technical and political level. It is hard to evaluate the effectiveness or even efficiency of a programme for which a significant proportion of the resources are unknown." PWYF also explains that "aid transparency needs to be about more than just data – donors must be transparent about their policies and decision-making."

Partners

The campaign was initiated by Tiri, Access Info, Data/ONE, UK Aid Network, and Action Aid.

Sources

"Accra: The big tent approach to development ends in agreement – but information is one of the big winners", posted to the Communication, Media, and Development Policy site by James Deane on September 5 2008; and PWYF website on September 17 2008.

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