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Preparing Executives for Media Interviews
SummaryText
This article on the CyberAlert website offers advice on how to conduct media interviews. Walker stresses the point that it is not possible to control the media. He suggests five key factors for success:
- "understanding and accepting the media's interviewing rules;
- preparing key messages;
- preparing quotes and sound bites;
- presenting professionally; and
- staying on message."
Publishers
Source
Media Monitoring News, May
2005.
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