Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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MediaLab for Women

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"When data-driven journalism is used to combat gender inequality, this produces fascinating investigations that challenge existing ideas."

MediaLab for Women seeks to provide journalists with training on how to access and use gender-related open or public data to investigate and address gender inequality in French- speaking Africa, as well as support to disseminate the results of the investigations. The overall objective of the programme is to improve the availability of innovative content and stories based on the use of open data in order to raise awareness of gender issues in society. Running from November 2020 to May 2022, the project is being implemented by the French media development agency Canal France International (CFI) in four countries - Madagascar, Cameroon, Niger and Côte d'Ivoire.

Communication Strategies

Project activities include the following:

1. Establishing a network of trainers
The project created an enhanced network of 8 data journalism trainers who were mainly taken from previous open-data-related CFI projects (Open Data Media 1 & 2). Training and support materials were also developed, with a focus on gender issues and creative story-telling using open data.

2. Selecting and training journalists
The project put out an invitation to take part in training courses on data-driven journalism and to produce innovative gender-related investigations. Out of a total of 250 submissions, 24 journalists, including 13 women, and 8 investigations were selected. The selection criteria were related to the relevance of the topic and the feasibility of the proposed investigation, incorporation of the gender approach, and identification of sources and editorial innovation, along with experience and interest in investigative journalism, digitisation, and open data.

Following the selection, the trainers provided a series of three-week training courses in each of the four countries. From March to July 2021, the 24 journalists (6 per country) received training in data journalism in the area of gender and gender inequality. They were taught how to collect, understand, and process open data made available by local and international authorities and organisations, and also how to make it accessible to the general public through attractive graphics, timelines, and maps.

At the start of the workshops, participants were split into groups of three to research and investigate two collaborative investigations per country, which would then be published and distributed across various media in December 2021. The collaborative investigations, which included open data as well as surveys and testimonies, covered various topics:

  • In Madagascar, the two groups of journalists addressed equality in politics and early marriage.
  • In Cameroon, the selected journalists investigated the effects of priority education zones on the schooling of young girls and the difficulty of including women in the implementation of agricultural policies.
  • In Côte d'Ivoire, the investigations delved into the impact of COVID-19 on the income-generating activities of women and girls in Greater Abidjan's informal sector, as well as on gender inequality among the migrant community.
  • In Niger, the journalists looked at the issue of gender equality and the representation of women in politics, as well as the reintegration of female hostages of Boko Haram in the Diffa region.

3. Providing support for the creation and dissemination of investigations into gender inequality
The investigations received funding and production support from the project, as well as support in disseminating the results of the investigations by partner journalists and media outlets. The project resulted in a number of media articles that, according to CFI, have helped rekindle debate around issues. In Cameroon, the results of the investigations, which took over 9 months, were released at an event attended by over twenty media outlets, representatives of the Cameroonian and French authorities, civil society stakeholders working on gender and human rights issues, and journalism students.

4. Supporting the Open Data pour Elles network
The project also supported communication workshops for members of the Open Data pour Elles network and helped integrate the organisation into regional French-speaking open data networks. Open Data pour Elles is an organisation that seeks to bring together women from 13 different nationalities from various backgrounds in an effort to mainstream the concept of open data for young women, promote the use of open data to support different areas of development and gender empowerment, and reduce the digital divide in French-speaking Africa.

Development Issues

Media Development, Gender

Key Points

In French-speaking Africa, open data are a key source of information that journalists and media outlets need to harness in order to cover gender-related stories and educate people about gender inequality. However, not all of these data and statistics, which are available to government bodies, are broken down by gender, and, as a result, they do not provide sufficient information for gender-related issues. The expertise required to retrieve, analyse, and visualise these data also calls for specific skills.

Sources

CFI website on April 21 2022. Image credit: CFI