The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Materials Kit from the Soy... Campaign - Kit de material de la campaña Soy

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The Soy… Campaign is produced by Univisión and the Kaiser Family Foundation and confronts the stigma that exists around HIV/AIDS in the Latino community. The campaign presents the personal stories of a group of HIV positive Latinos and how the virus has affected their lives.
 
The Campaign materials kit includes tools that can be used to orient and promote the debate about HIV/AIDS. The kit is presented in DVD format and includes:


•    Public Service Announcements: Twelve different 30-second commercials feature the Soy… participants sharing their personal stories.
•    Extended Profiles: These 90-second videos developed for the web offer a deeper look into the lives of the campaign participants.
•    Campaign Compilation Trailers: In 30-second and 3-minute versions, these videos provide an overview of the campaign.
•    News Briefs: In these Univision News features, Soy… participants Ivette and Damaries are featured.
•    AIDS: 25 Years Later: Produced by Univision News in 2006, this award-winning documentary takes a detailed look at the impact of HIV/AIDS on the Latino community since the first AIDS case was diagnosed in 1981.

Publishers

Languages

Spanish, English

Source

Webpages of the Kaiser Family Foundation and Univision.