The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Manual for Culturally-Adapted Social Marketing (CASM)

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This manual seeks to help different types of project staff - particularly those working in the context of mother and child issues and reproductive health. Presents 6 case studies of the successful application of culturally-adapted social marketing in different parts of the world. Provides guidelines on how social marketing is conducted and explains the importance of cultural adaptation and what it involves.

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Submitted by Anonymous (not verified) on Mon, 05/01/2006 - 10:26 Permalink

boooooo