The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Involving People: Evolving Behaviour

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Author

  • Neill McKee, Erma Manoncourt, Chin Saik Yoon, Rachel Carnegie
Includes: Why do people behave as they do? - Theories and Frameworks; The Age of Information; Motivation to Act - Effective Communication; The ability to act - Strengthening people's life skills; Making Change possible - creating an enabling environment, including policy and legislation, service provision, education systems, cultural factors, religion, socio-political factors; and, Behavior and beyond - an evaluation perspective. "Within rights-based approaches, there is anaylsis concerning the capabilities and roles of the duty bearers in the fulfillment of their obligations. There is also a need to study the networks or patterns at work in society in order to understand how the duty bearers can best fulfill their obligations in a coordinated way. The analysis in this book...addresses these very questions."

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Number of Pages
272

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Submitted by Anonymous (not verified) on Wed, 10/20/2004 - 17:12 Permalink

Highly recommended book, easy to read and great reference book