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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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International Communication - A Reader

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This reader brings together texts in media and communication from traditional and more recent scholarship. Readings are drawn from an international range of scholars and organised to reflect the growing internationalisation of the field, with sections covering aspects of global communication. In addition to the academic readings, policy documents are included to demonstrate the development of the political, economic, and technological infrastructure that underpins the global system of media and communication.


Contents include the following:

Part 1: Infrastructure for International Communication

  • Satellites and Global Communication - Joseph Pelton
  • The Global Network Society - Manuel Castells
  •  Impact of WTO on Global Communication - Eli Noam
  • Global Media Policy - Marc Raboy 

 

Part 2: Theoretical Terrains

  • Media and Modernization - Daniel Lerner
  • Communication and Post-Colonialism - Raka Shome & Radha Hegde
  • Development Communication - Srinivas Melkote
  • Communication and Digital Capitalism - Dan Schiller

 

Part 3: Global Media Systems

  • Media Imperialism - Oliver Boyd-Barrett
  • Homogenizing Media Cultures? - Daniel Hallin & Poulo Mancini
  • The Global Media System - Robert McChesney
  • Contra-flow in Global Media - Daya Thussu
  • Anglo-American Media in Decline? - Jeremy Tunstall

 

Part 4: Dominant and Alternative Discourses

  • Cultural Imperialism - Herbert Schiller
  • Communication and Cultural Proximity - Joseph Straubhaar
  • The Islamic Internet - Lina Khatib
  • Alternative Media - John Downing

 

Part 5: Communication and Power

  • Global Communication as Ideology - Armand Mattelart
  • Communication as Propaganda - Harold Lasswell
  • Soft Power - Joseph Nye
  • Media and Sovereignty - Monroe Price

 

Part 6: Cultures of Global Communication

  • Global Media Consumption - Elihu Katz & Tamar Leibes
  • Disjunctures of Global Culture - Arjun Appadurai
  • Cultures of Diasporic Media - Karim H. Karim
  • Decentred Globalization - Kochi Iwabuchi
  • Hybridity and Globalization - Marwan Kraidy
  • Global Creative Convergence - Mark Deuze

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616

Source

Email from Daya Thussu to The Communication Initiative on August 21 2009.