Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Integration of a Digital Health Intervention Into Immunization Clinic Workflows in Kenya: Qualitative, Realist Evaluation of Technology Usability

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Affiliation
University of Washington (Dolan, Wittenauer, Njoroge, Owiso, Lober, Liu, Puttkammer, Rabinowitz); Bill & Melinda Gates Foundation (Dolan); PATH (Shearer); County Department of Health, Siaya, Kenya (Onyango)
Date
Summary
"Human-centered design and human-factors methods can assist during pilot stages to better align systems with users' needs and again after scale-up to ensure that interventions are suitable for all user settings."

In an effort to increase vaccination coverage in low-resource settings, technological tools have been introduced to better track un- or underimmunised children, communicate vaccination appointment reminders, improve data management practices, and provide improved access to immunizsation coverage data. However, digital health intervention (DHI) projects often fail to be adopted by users or to demonstrate their potential value, owing to the poor understanding of users' needs and the implementation context. This paper describes how healthcare workers (HCWs) in Kenya integrated an electronic immunisation registry (EIR) into their immunisation clinic workflows, using qualitative human-centred design (HCD) and implementation science research methodologies. The researchers use these findings to inform the development of a refined programme theory on the registry's usability.

The EIR was introduced to all immunising facilities in Siaya County starting in 2018. A tablet-based EIR application was designed and developed using open-source software (OpenSRP-OpenMRS) adapted for the Kenyan health care setting to reflect the country's immunisation programme schedule, closely reflecting the standard paper-based reporting forms used by HCWs during immunisation sessions but with clinical decision support features to guide clinicians. The EIR was rolled out to all 161 immunising facilities throughout the county through several phases of training. Across the 12 facilities included in the study, 19 HCWs were interviewed, and 58 workflow sessions were observed.

Generally, there was a high level of agreement (≥75%) with EIR usability; however, users disagreed on the EIR being well integrated into their workflow, with 32% (6/19) disagreeing on having a good workflow when completing dual data entry and 42% (8/19) disagreeing on having enough staff to adequately use the EIR in an immunisation clinic.

The researchers' initial programme theory illustrated EIR usability as a cyclical relationship among data demand, data capture and accessibility, and data used for decision-making, which covers activities such as identifying clients due for vaccination, scheduling future visits, and retrieving clients' contact information. For the refined programme theory, the researchers added the intermediary conditions of system maturity, user's role, and data usability based on empirical study findings, including their own. They carried through the inclusion of the enabling environment from the initial programme theory because they found that factors such as high user workloads, untrained staff members, or poor internet connectivity could greatly influence EIR usability.

Using HCD methods to understand the fit between users and technology, the researchers distilled findings into 4 rules that consider the importance of a user's workflow and the enabling environment:
  1. Ensure that users complete training to build familiarity with the system, understand the value of the system and data, and know where to find support.
  2. Confirm that the system captures all data needed for users to provide routine health care services and is easy to navigate.
  3. Identify work-arounds for poor network, system performance, and too few staff or resources.
  4. Make users aware of expected changes to their workflow, and how these changes might differ over time and by facility size or number of patients.
Thus, DHIs "should serve as mechanisms to improve health care provision and data use; however, they need to adapt to the realities of the users and their enabling environment to become viable data management tools."

In conclusion: "Implementers should consider workflows during the design and implementation phases and ensure they are evaluating how workflows may vary by site and user, to better align the system with reality. HCD and human-factors research can assist during a digital intervention's pilot stages in time to make system changes, in addition to being used after scale-up to ensure interventions are acceptable in all user settings.
Source
JMIR Formative Research 2023;7:e39775. doi: 10.2196/39775. Image credit: Photo: Bill & Melinda Gates Foundation/John Healey