Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
2 minutes
Read so far

Inequalities in Large‐scale Breastfeeding Programmes in Bangladesh, Burkina Faso and Vietnam

0 comments
Affiliation

Alive & Thrive Initiative, FHI 360, Family Health International (Sanghvi); consultant FHI 360 (Godha); University of South Carolina (Frongillo)

Date
Summary

"As breastfeeding interventions are scaled up, inequalities in coverage and breastfeeding practices should be tracked, particularly in disadvantaged groups, who are likely to suffer the most serious health and developmental impacts of poor childhood nutrition."

Evaluations of Alive & Thrive (A&T), a large initiative to improve women's, infants', and children's nutrition, had previously documented significant improvements in breastfeeding (BF). However, there was concern that A&T's BF programmes may reach the better-off and more educated mothers, who may also face fewer barriers in adopting the recommended practices. Socioeconomic inequalities, as well as geographic inequalities within countries, can undermine progress and account for slow national improvements in BF prevalence. Thus, the purpose of the study reported in this paper was to understand how the overall A&T improvements had changed inequality in BF.

The A&T programmes reached large-scale coverage mainly by integrating BF interventions into existing health services to directly support women through face-to-face counselling and through public education/media channels; structural interventions were in place in Bangladesh and actively pursued in Burkina Faso and Vietnam. Content was shaped by behavioural science principles to address underlying motivations and barriers in the adoption of BF practices, such as knowledge and beliefs, self-efficacy, family support, and social norms. None of the programmes had explicit equality objectives.

The study population comprised children under 6 months of age, with a final sample size of 998 mother/baby pairs in Bangladesh, 1,162 in Burkina Faso, and 1,002 in Vietnam. Primary data collection was conducted originally for impact assessment of the programme interventions, and this study analyses wealth and education inequalities related to BF in intervention and nonintervention areas at endline. Several categories of indicators were used for assessing inequalities, including BF practices, maternal perceptions, maternal knowledge, and BF intervention coverage. Endline surveys were conducted in 2014 in Bangladesh and Vietnam after a 4-year implementation period, and in 2017 in Burkina Faso after a 2-year implementation period.

The study found that exclusive breastfeeding (EBF) and early breastfeeding initiation (EBFI) were higher in intervention areas. In general, perception of supportive social norms by mothers regarding the recommended practices was high. Self-efficacy was higher in A&T intervention areas regarding mothers' ability to follow recommended practices immediately after delivery and for 6 months of EBF. The total maternal knowledge scores for BF were the highest in Vietnam. Knowledge of the importance of EBF for children was almost universal in all countries in both intervention and nonintervention areas, but health benefits for mothers were less well known, except in Burkina Faso.

The results on wealth inequality in BF practices show that EBF in the three countries and EIBF in two out of three countries (Bangladesh and Vietnam) were "pro-poor" in intervention areas at endline, indicating an advantage for less-well-off mothers. Programme design factors in the three study countries that may have protected BF practices among the less-well-off mothers include strengthening community-based BF services in Bangladesh delivered through home visits by incentivised volunteers and providers, intensified community mobilisation in Burkina Faso to address social barriers, and an explicit campaign to drive more mothers to primary health centres in Vietnam for BF counselling services.

Inequality in EBF by maternal education status (available only for Bangladesh and Vietnam) showed a bias towards more highly educated women. EIBF and colostrum feeding, however, favoured less-educated mothers in intervention areas in Bangladesh and Vietnam. Maternal knowledge scores favoured the more highly educated women in Vietnam and were close to neutral in Bangladesh. Perceived social norms did not show a clear pattern of inequality by maternal education status.

While counselling coverage often favoured women from the economically poorest quintile, public education/media coverage consistently favoured better-off women. Inequalities favoured more educated mothers in the coverage of combined interventions. 

In conclusion: "The programmes in this study combined population-wide interventions with interpersonal interventions, but reductions in inequalities in the three country programmes did not substantially contribute to a pro-poor advantage. This is a serious gap as the deleterious health and development consequences of poor infant feeding are greater among the disadvantaged families and communities and less well-off mothers should receive priority..."

Source

Maternal & Child Nutrition https://doi.org/10.1111/mcn.13687. Image credit: Charles Pieters via Flickr (CC BY-NC-ND 2.0)