The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 24 years ago
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Impact Data - Asociacion VIVIR

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Date
Knowledge Shifts
As a result of the exchange of information with other health institutions, changes began to occur in the approach of state health policies. The Constitution, in force since 10 August 1998, states in Article 44: "The State shall formulate national health policy and monitor its application, control the operation of entities of the sector, recognize, respect, and provide advances in traditional and alternative medicines, its exercise shall be regulated by law, and promote scientific-technological advances in the area of health, subject to bio-ethical principles.
Practices
80% of participants have acquired levels of proficiency that allow them to manage their daily health (food, nutrition, natural therapeutic resources) according to an integrated approach. Reduction of more than 60% in the use of health care services due to recurring health problems of beneficiaries who received training.
Attitudes
100% of NGOs participating in training programmes proposed by Asociación VIVIR have changed their approach to health programmes.
Access
Health education and training sessions were held in 10 of Ecuador's 21 provinces. In total, more than 44,000 people have received training.
Source
Asociacion Vivir's report to the WHO conference, 2000.