The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
less than
1 minute
Print
a- a+
Published 3 years ago
Last updated 3 years ago
Read so far

ICT and Continuum of Care Service - Health Worker Visits up 11 Percentage Points

0 comments

Strategy researched

The Information Communication Technology-Continuum of Care Service (ICT-CCS) tool designed for use by community-based frontline workers to increase the coverage, quality, and coordination of services

Impact achieved

11 percentage point increase in last-trimester frontline worker visits attributable to the intervention.

Country of study

India

Research methodology

Cluster RCT

Journal

Journal of Global Health; 2019

Journal paper title and link

Use of mobile technology by frontline health workers to promote reproductive, maternal, newborn and child health and nutrition: a cluster randomized controlled Trial in Bihar, India

Excerpt from Abstract

"The intervention resulted in an 11 percentage point increase in FLW [frontline worker] antenatal home visits during the third trimester (P = 0.04). In the post-implementation period, postnatal home visits during the first week were increased in the intervention (72%) vs the control (60%) group (P < 0.01). The intervention also resulted in 13, 12, and 21 percentage point increases in skin-to-skin care (P < 0.01), breastfeeding immediately after delivery (P < 0.01), and age-appropriate complementary feeding (P < 0.01)."