Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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How to Improve Outbreak Response: A Case Study of Integrated Outbreak Analytics from Ebola in Eastern Democratic Republic of the Congo

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Affiliation

United Nations Children's Fund (UNICEF) New York (Carter, Zambruni, Colorado, Esmail); Institut National de Recherche Biomédicale (Ahuka-Mundeke); Prince Leopold Institute of Tropical Medicine (van Kleef); Epicentre (Lissouba); London School of Hygiene & Tropical Medicine (LSHTM) Faculty of Epidemiology and Public Health (Meakin); World Health Organization, or WHO (de Waroux, Degail); LSHTM (Jombart); Ministry of Health, Kinshasa (Mossoko, Nkakirande); Centers for Disease Control and Prevention, or CDC (Earle-Richardson); UNICEF Brazzaville (Umutoni); WHO Regional Office for Africa (Anoko); University of Oxford (Gobat)

Date
Summary

"The inclusion of a broad range of response actors, including government and non-government organisations within the CASS studies, reinforced relationships with the end line data users, contributing to CASS credibility and trust."

During the 2018-2020 Ebola outbreak in Eastern Democratic Republic of the Congo (DRC), the Cellulle d'Analyse en Sciences Sociales (Social Sciences Analytics Cell) (CASS) developed organically in response to needs expressed by response actors to understand the outbreak from a holistic epidemiological, social, and behavioural perspective. This paper discusses key characteristics of the CASS model, its usefulness and challenges, and aspects that could be improved for its use in future outbreaks. It is based on a review of CASS documents and a 2-week externally led consultation that included interviews with 79 stakeholders from different levels of the Ebola outbreak response in the DRC.

As outlined here, the process that led to a formal set-up of CASS began in October 2018, when a United Nations Children's Fund (UNICEF)-deployed social epidemiologist conducted a qualitative study to better understand the situation for pregnant and lactating women with regard to Ebola vaccination. This first study directly supported response pillars including psychosocial, surveillance, vaccination, and epidemiological teams to better integrate those non-eligible for the vaccine. A series of studies followed that revealed the CASS's ability to rapidly provide relevant evidence and to produce recommendations that were co-developed with response actors. Findings were regularly and systematically presented to partners, and the implementation of the recommendations based on CASS analytics was monitored over time to measure their impact on response operations.

Key features related to the success of the CASS included: (i) the importance of senior leadership endorsement of the approach, (ii) the practical translation and use of evidence in coordination meetings, (iii) the strategic positioning of the unit, alongside the epidemiological cell and (iv) physical presence at both field and response coordination level of the response, to ensure the operational relevance of key questions addressed by the CASS and that both epidemiological and sociobehavioural approaches to those could be addressed in concert. A key success of the CASS was the collaborative ethos and open sharing of all tools, studies, and results.

Along those lines, it is notable that local and national staff were key to the CASS's ability to rapidly conduct studies in that they were familiar with local culture, community, and language and were able to rapidly build trust and respectfully gain access to households and to healthcare facilities and staff. A key CASS priority was to reinforce the operational research capacity of the Congolese teams, including their ability to communicate results and to build relationships with stakeholders. At the end of the outbreak, the local research teams were supported to build a small network among themselves for future localised, evidence-based programmes and response.

Since the events described above, the CASS has been active in four events: three in the DRC (Ebola in Equateur province, cholera, and COVID-19) and one in Guinea (Ebola). In the DRC during COVID-19, CASS worked to bring in additional data sources to extend the integration of different perspectives, such as by providing evidence of the negative impacts of COVID-19 Public Health and Social Measures on communities. Aiming to influence and change response strategies, one focus of CASS in this context has been on the impacts of the pandemic on the sexual and reproductive health, nutrition, and safety and security of women and girls. The adaptation has, however, presented challenges, in part due to the scale of the needs. CASS teams have continued to provide routine support via presentations and coaching on the use of key study results, lessons learned, and strategies to replicate similar approaches both at a global and regional level.

In conclusion: "The documentation of all tools, training materials as well as question banks, lessons learnt and hands on available support from CASS teams has been made available to actors working in outbreak response. In this way, others can access the CASS model and ways of working and adapt it for different contexts and outbreak scenarios, to generate and use integrated outbreak analytics for more effective response to public health emergencies."

Editor's note: Click here for more information on CASS and links to CASS reports; click here to access CASS's YouTube channel.

Source

BMJ Global Health 2021;6:e006736; and email from Simone Carter to The Communication Initiative on August 23 2021. Image credit: © UNICEF DRC Wenga