The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Gender Socialisation, Relationship Training, and More - 6-Percentage-Point Increase in Women's Participation in Household Decision-making

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Strategy researched

Three-layered interventions involving (i) gender socialisation and relationship training, (ii) financial literacy and household budget management, and (iii) couples' counselling on modern contraceptive methods with vouchers available

Impact achieved

In the arm that received all 3 interventions, women's participation in general household decision-making increased by about 6 percentage points, and participation of women in decisions pertaining to husbands' earnings increased significantly. Statistically significant improvements in female participation in financial decision-making were noted in the arm that received the structured financial literacy education programme plus the programme on gender socialisation, with increases of over 5 percentage points compared to the control arm.

Country of study

Nigeria

Research methodology

4-arm cluster RCT with 1,064 couples

Journal

Development in Practice; 2021

Journal paper title and link

A couple-based gender transformative intervention to enhance women's participation in household decision-making: results from a cluster randomised control trial in Ibadan, Nigeria

Excerpt from Abstract

"Women's empowerment is recognised as an important strategy to foster gender equality. Its achievement requires an approach that targets normative and structural drivers of gender inequality. Nigerian women continue to face socio-economic challenges and are unable to exercise their agency within their homes. We evaluated a cluster-randomised control trial that aimed to increase women's household decision-making by working with couples in three critical areas: spousal relations, and financial and reproductive decision-making. The trend overall suggested gains in some domains of decision-making but the results were mixed."