The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Essentials - Theory

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Theories Informing Individual and Social Behaviour Change

This section offers resources designed to help communicators choose among a variety of theories that inform social and individual behaviour change as they plan, implement, and evaluate programmes. The resources have been selected to provide insight into how change in the behaviours of individuals and communities can be influenced, and how different theories can be applied depending on the objectives of particular programmes.

Essential Resources

Recommended Further Reading

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