Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
2 minutes
Read so far

Enviromobile Bus

0 comments
Since 2008, the Enviromobile bus has been touring schools in Tunisia to inform and involve pupils aged 9 to 14, especially girls, on environmental issues, as well as to encourage them to think globally and act locally. Part of the wider German-Tunisian Environmental Protection Program (PPE), the Enviromobile was set up by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, together with the Tunisian Ministry of Environment and the Tunisian Ministry of Education and Academics, in collaboration with the Spanish Agency of Cooperation and International Development (AECID) and local non-governmental organisations (NGOs). The bus helps to support ongoing environmental clubs in schools.
Communication Strategies

The Enviromobile is a multi-coloured bus with the Arab slogan "El Kafila el Biîa - Ena Maakom" (The environmental caravan - count me in) painted on the side, which drives around Tunisia visiting schools. The communication concept is based on action learning and uses the AIDA principles: Attention, Information, Desire, and Actions. Inside the bus, students work on environmental topics interactively. Around the bus, environmental workshops take place in which children learn simulations with teaching aids. The trainers illustrate topics related to water resources, energy, biodiversity or the relationship between energy consumption and climate change, waste management, waste water treatment, climate change, or biodiversity in different regions in Tunisia.

According to GIZ, both cognitive knowledge about the environment and individual experiences for responsible action are at the centre of the Enviromobile experience. The individual experience is undertaken through the implementation of a 6-month microproject by environmental clubs in each of the visited schools. The environmental clubs are headed by teachers who themselves are trained and informed on environmental topics and in the use of the "Enviro-mallette". The Enviro-mallette contains a set of documents, CDs, posters, games, and paedagogic factsheets dedicated to help the teachers responsible for the environmental clubs animate it throughout the year. All materials are in classic Arabic, and the animations take place in Tunisian Arabic.

NGOs help initiate the environmental school clubs and implement micro projects, as well as prepare for the visit of the Enviromobile. Pupils can follow the route of the Enviromobile and download Enviro-mallette materials from the Arabic-French Enviromobile website.

According to GIZ, a key part of the project strategy is the integrated implementation strategy, which combines action learning, partnership with local NGOs, implementation of micro projects involving the community, and media coverage. This strategy also includes cooperation of diverse actors (led by a steering committee and a management unit ), a well-planned process (with a preparatory and an implementation phase), as well as a will to innovate and learn (through the use of interactive paedagogic instruments, the strengthening of local NGOs, and the integration of environmental contents in curricula through extracurricular activities). GIZ adds that these principles form the key factors of the organisation's change management process, entitled the Capacity Works model: strategy, cooperation, steering structure, processes, learning, and innovation.

Development Issues

Environment

Key Points

Between April 2008 and April 2011, the Enviromobile visited more than 300 schools across Tunisia, reaching over 30,000 pupils with information on environmental topics. Around 8,000 pupils have implemented over 270 micro projects, while over 780 teachers of relevant matters as well as about 100 teachers responsible for the environmental clubs have been trained. In each of the visited schools, an Enviro-mallette was distributed and is in use by the environmental school clubs.

For more information contact:
Dominique Thaly
Tunisian German Programme for Environmental Protection, Deutsche Gesellschaft für
Internationale Zusammenarbeit (GIZ)
Dominique.Thaly@giz.de

Partners

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, Tunisian Ministry of Environment, Tunisian Ministry of Education and Academics, Spanish Agency of Cooperation and International Development (AECID).

Sources

Email from Dominique Thaly to Soul Beat Africa and the Enviromobile website on May 3 2011.