Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Effective Integration of COVID-19 Vaccination with Routine Immunization: A Case Study from Kinshasa, DRC

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Affiliation
VillageReach
Date
Summary

"Targeted demand generation by community health workers drove immunization success."

In the Democratic Republic of the Congo (DRC), characterised by high numbers of zero-dose children, the COVID-19 pandemic posed a severe risk of eroding the progress made in vaccine coverage, thereby increasing the vulnerability to vaccine-preventable diseases amidst the ongoing health crisis. In response, VillageReach, in collaboration with the Ministry of Public Health Prevention and Hygiene in Kinshasa, DRC, integrated COVID-19 vaccination with routine immunisation (RI) services at two primary healthcare facilities (HFs). Through a rapid appraisal involving key informant interviews and analysis of pre- and post-integration service delivery data, this case study explores the operational dynamics and outcomes of VillageReach's multimodal approach to immunisation in the DRC.

In June 2022, VillageReach initiated the integration of COVID-19 vaccination into government HFs already offering routine vaccines. This initiative leveraged the infrastructure and trust established to achieve two primary objectives: enhance overall vaccine coverage and specifically target zero-dose and under-vaccinated children by utilising COVID-19 vaccination resources. The approach centred around three additional standalone fixed sites in densely populated areas (allowing for the simultaneous promotion of RI and COVID-19 vaccines), a network of outreach vaccination sessions in high-traffic community areas, and door-to-door vaccine promotion conducted by community health workers (CHWs) to engage communities directly in their homes, raising vaccine awareness and identifying individuals eligible for vaccination, with a particular emphasis on reaching zero-dose and under-immunised children. These CHWs played a crucial role in community mobilisation and sensitisation, distributing tokens to track referrals. These CHW referrals remained a cornerstone for vaccine delivery, showcasing the trust and reliance placed in community networks.

To explore the role of this integrated approach within the health system and the process of transferring this approach to a government facility, quantitative data collection was complemented by key informant interviews with staff and management from both the multimodal initiative and the integrated HFs.

Overall, the vaccination sites, outreach, and integrated HFs administered 229,983 (33%) of COVID-19 vaccines in Kinshasa, of which 53% were referred by CHWs. Results demonstrated that the integrated approach not only maintained COVID-19 vaccine coverage but also significantly enhanced RI uptake, particularly among under-immunised and zero-dose children: 998 under-immunised children received RI, of whom 126 were zero-dose children.

Key success factors included sustained CHW engagement, localised strategies, accessible vaccination points, and robust data management. For instance, leveraging their established trust and connections within communities, CHWs' ability to engage with communities, including those with a strong mistrust of vaccines - highlighted in specific instances like church communities resistant to vaccination - was instrumental. CHWs' neighbourhood-specific strategies and their agility in allocating outreach sessions to areas with identified under-immunised or zero-dose children facilitated increased vaccine access, underscoring the importance of community-based health workers in vaccination campaigns. Adequate training, support, and remuneration is critical in sustaining CHW motivation and effectiveness in community engagement and sensitisation efforts.

In conclusion: "The findings suggest that such integrative strategies can effectively bolster immunization coverage in urban poor communities, offering valuable insights for similar initiatives in the DRC and beyond."

Source

Vaccine. Volume 42, Supplement 5, 14 November 2024, 126392. Image credit: VillageReach