Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Effective Behaviors to Prevent Zika Transmission Online Guide

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"The Zika response could have greater potential for impact if the organizations involved spoke with one voice and promoted a prioritized set of effective behaviors to increase the chances the behaviors would be adopted and done correctly."

Based on work by Breakthrough ACTION + RESEARCH, this interactive online guide presents seven behaviours with the potential to prevent transmission of the Zika virus and therefore Congenital Zika Syndrome. It is designed for programme planners and implementers working on Zika response programmes in Latin America and the Caribbean, with a focus on ensuring healthy pregnancies and births. However, since the behaviours that reduce the mosquito population or prevent them from biting can also help prevent other Aedes-related viruses, this guide can also be used by those working to prevent dengue and chikungunya.

The behaviours were selected based on reviews of evidence and analysis by Breakthrough ACTION + RESEARCH, the United States Agency for International Development (USAID), and other partner organisations. The project team reviewed behaviours that would help reduce the mosquito population overall, as well as those that would offer personal protection for pregnant women. They used five criteria to determine which behaviours had the greatest potential to prevent Zika transmission: 1) efficacy of the behaviour to reduce exposure to mosquitoes or their bites; 2) potential to reduce Zika transmission at the population level; 3) frequency of the behaviour required to be effective; 4) feasibility of the behaviour; and 5) ease of access to the necessary materials.

Based on this process, the guide focuses on the following behaviours:

  • Apply Mosquito Repellent During Pregnancy
  • Use Condoms During Pregnancy
  • Remove Standing Water
  • Cover Water Storage Containers
  • Remove Mosquito Eggs From Water Container Walls
  • Seek Prenatal Care
  • Seek Family Planning Counselling

For each behaviour, the guide explains key facts, instructs how to do the behaviour correctly, provides tips for promoting the behaviour, and offers supporting evidence. The guide includes a short video that can be downloaded and used for training or orientation, and downloadable PDF files for each behaviour that can be printed and/or used for reference.

Languages

English and Spanish

Source

Breakthrough ACTION + RESEARCH website, September 5 2019 and October 1 2019.