Regional Onelove HIV Prevention Campaign - Update
From SOUL BEAT AFRICA - where communication and media are central to AFRICA's social and economic development
In this issue of The Soul Beat:
* MEET JOE BOOKLET crosses borders and identities
* RECENTLY LAUNCHED ONELOVE CAMPAIGNS in Southern Africa
* Spotlight on the ONELOVE WEBSITE
* Update on OTHER ONELOVE CAMPAIGNS in the region
* SOUL BEAT HIV/AIDS THEMESITE for information on MCP
This issue of The Soul Beat is about the Onelove Campaign, a regional HIV prevention campaign which is currently being rolled out across southern Africa. This 5-year campaign, led by a range of HIV/AIDS non-governmental organisations (NGOs) and their partners, aims to, amongst other things, reduce the prevalence of multiple concurrent partnerships (MCP), which have been identified as one of the main drivers of HIV infection in the region. The countries involved in this campaign are Lesotho, Malawi, Mozambique, Namibia, South Africa, Swaziland, Tanzania, Zambia, and Zimbabwe.
In March this year we published the first newsletter on Onelove which highlighted the campaigns in South Africa, Tanzania, Lesotho, and Swaziland. In this issue, we focus on the campaigns that have launched since then - Malawi, Zimbabwe, Zambia, and Mozambique. We also give an update on all the other campaigns and highlight some of the resource materials and research reports that have been produced by some of the campaigns since the last newsletter.
Click here to view the previous Soul Beat newsletter on the regional Onelove Campaign (which also offers more background information).
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ONELOVE REGIONAL CAMPAIGN MATERIAL
While the Onelove campaigns in each country produce their own materials, there are some communication materials that are being produced and used across the region as part of the regional cross-border Onelove campaign.
1. Meet Joe Booklet
Meet Joe is a story booklet that complements a one-minute animated television public service announcement (PSA). The booklet forms part of the regional Onelove campaign and is being distributed across all countries involved in Onelove. Meet Joe highlights sexual networks and how having more than one sexual partner at the same time puts one at risk of HIV and AIDS. The concept behind the comic and the PSA is to represent people without showing identities or specific racial or cultural groups. It seeks to cross borders and boundaries and is designed to present the message in a fresh and innovative way.
RECENTLY LAUNCHED ONELOVE CAMPAIGNS
ZAMBIA
2. One Love. Kwasila! - Zambia
Launched in June 2009, the One Love. Kwasila! campaign is a partnership between the National AIDS Council, the Ministry of Health, Health Communications Partnership Zambia, Zambia Centre for Communications Programmes, and Society for Family Health. The centrepiece of the campaign is a Zambian-produced 10-part television edutainment miniseries called Club Risky Business which looks at how MCP are helping to spread HIV in Zambia. The story is anchored around the local bar (Risky Business) that the three main male characters frequent and through their conversations the series explores the various social, cultural, and gender dynamics surrounding MCP, the riskiness of the sexual network, and the idea that a lifelong relationship can be happy and fulfilling. The campaign also involves radio, television talkshows, a feature length film, print materials, and a website. One Love. Kwasila! is also conducting advocacy, training, and events with parliamentarians, musicians, and faith-based organisations. Click here to read more.
Contact Faraz Naqvi farazn@hcp.org.zm OR Miriam Mukamba miriamm@sfh.org.zm OR Douglas Hampande dhampande@nacsec.org.zm OR Grace Chipanta gracesinyangwe@yahoo.com OR Media 365 frontdesk@media365.co.zm
3. Onelove Advocacy Leaflet
3. Onelove Advocacy Leaflet
Published for the One Love. Kwasila! campaign, this advocacy leaflet is designed for National Assembly staff, parliamentarians, and programme managers to support advocacy efforts related to MCP and HIV prevention. Using diagrammes to illustrate the risks associated with MCP, the leaflet explains in detail the concept of MCP and why it is so crucial to address this issue. The diagrammes are based on the "Men's Health Kit", a counselling tool for health providers produced by the Health Communication Partnership Zambia.
ZIMBABWE
4. Onelove Campaign Zimbabwe
Launched in June 2009, Zimbabwe's Onelove Campaign is spearheaded by Action, a non-governmental organisation working in health and development communication, in partnership with the Ministry of Health and Child Welfare, and the National AIDS Council (NAC) in Zimbabwe. The multimedia campaign consists of print, radio, and television components which are produced by different implementing partners of the campaign. The campaign has produced three booklets on relationships (see below). Click here to read more.
Contact Action caroline@action.co.zw OR taka@action.co.zw
5. A Loving Relationship - Finding It and Keeping It
This booklet is designed to help couples talk to one another and improve their relationships. According to the publishers, research has shown that problems in a relationship may lead to risky sexual behaviour, which increases a couple's chance of getting HIV. The booklet contains information on how to effectively communicate within a relationship, and suggests that couples should read the information together.
6. Loving Carefully - A Guide For Women
This booklet is meant to help women talk to their husbands, partners, and boyfriends about their relationships. One specific focus is on talking about HIV risk and the need for safe sexual practices within relationships.
7. Loving With Respect - A Guide for Men Who Care
This booklet is designed to help men look at how their actions can reflect the love and care towards the important women in their lives which could be girlfriends, wives, partners, or mothers and daughters.
MALAWI
8. Onelove Campaign Malawi
Launched in October 2009, the Onelove campaign in Malawi is being rolled out with a number of partners including those from the faith-based community, from the private and public sectors, from NGOs, and from the police and armed forces. The campaign activities, which include mass media and social mobilisation, are being implemented by a cross section of these partners. The media component will comprise a television talk show, a radio drama series and radio talk shows, public service announcements, and the distribution of booklets and other print materials. Social mobilisation activities are planned and will involve various interpersonal communication activities and community outreach activities. Click here to read more.
Contact National AIDS Council Malawi nac@aidsmalawi.org.mw OR Pakachere info@pakachere.org OR PSI Malawi info@psimalawi.org OR Bridge Project Malawi gmkandawire@malawibridge.org
9. Sexual Partners and Our Lives
This booklet, published by Pakachere Institute of Health and Development Communication as part of the OneLove campaign in Malawi, is designed to raise awareness of the risks of having multiple partnerships and to offer guidance on how to have safe and fulfilling sexual relationships.
MOZAMBIQUE
10. Amores a Mais é Demais Campaign - Mozambique
N´weti launched its campaign on November 6 2009. The campaign was launched in the media through the broadcast of a television spot called "You haven't met Ze yet". Called "Amores a Mais é Demais", the campaign name basically translates to "having many lovers is not worth the risk". During the next three months N´weti will roll out a range of multimedia about MCP which will include a radio drama series (in 2 languages, broadcast over 60 community radios throughout Mozambique), a short film, the distribution of more than one million copies of a booklet, as well as television and radio spots.
For more information contact Maura Quatorze maura.quatorze@nweti.org.mz
(a detailed programme experience of this campaign will be published on the Soul Beat Africa website shortly and will be featured in the next Soul Beat newsletter on Onelove in 2010)
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For up-to-date information on each country campaign and related activities and products, go to the Onelove Campaign website.
The campaign website also offers quizzes, interviews, articles, blogs, and photos related to Onelove and MCP.
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UPDATES ON OTHER ONELOVE CAMPAIGNS
SOUTH AFRICA
11. Onelove Campaign South Africa
Launched in January 2009, the Soul City 9 television series has been a central part of the Onelove campaign in South Africa. Other more recent activities have included a radio drama which was broadcast across nine SABC African language radio stations over two months. The 30-episode radio drama was designed to encourage people to talk about key issues that drive multiple sexual relationships and to challenge some of these drivers - for example, notions of masculinity that encourage multiple sexual partners. A Onelove song and music video was released featuring some of South Africa's top musical talent. The Onelove song emphasises the need to talk, protect, and respect in line with the campaign message. Most recently, Soul City has produced the SoulSex book (see below). Click here to read more.
Contact Soul City Institute for Health & Development Communication soulcity@soulcity.org.za
12. SoulSex - An Adult's Guide to Building a Long-lasting and Happy Relationship with One Sexual Partner
Published in October 2009, Soul City developed this book in response to research which shows that one of the drivers of multiple partners is sexual dissatisfaction. This book is about how to have good sex and how to communicate about sex within a loving relationship and in the context of a generalised HIV/AIDS epidemic. It has sections about what makes great relationships, understanding your body, understanding the joy of love-making, sex at different phases of one's life as well as sex and healthy living. The book is also illustrated with pictures of characters from the 9th series of the television edudrama Soul City.
13. Advice Columns in South African Print Publications
This report focuses on a study initiated by Soul City Institute for Health and Development Communication as part of the OneLove campaign. Published in August 2009, the study surveyed advice columns in 13 mainstream South African publications over a three-month period and found that while about 60% of letters to columns asked for advice about relationships, less than half received answers that included anything related to HIV risk, prevention, or treatment. Instead, advice columnists chose to focus on the emotional or "moral" issues of, for instance, MCP. The report recommends that columnists should talk more about HIV-risk behaviours, avoid moralising, and provide readers with additional resources for further information.
TANZANIA
14. Onelove Campaign Tanzania
Launched in October 2008, one of the key activities of the campaign involves a segment on the existing weekly Fema TV Talk Show which is dedicated to the messages of the Onelove Campaign. It consists of a 3-minute vignette on partner communication featuring the characters of Bwana Ishi and Tuli. The audience of Fema TV Talk Show follow how this young couple takes on the challenge of partner communication - committing to talk to, respect and protect each other. In August 2009 a second season of the show was launched. The Onelove campaign in Tanzania is also working with Mediae to integrate Onelove MCP messages into an existing radio soap called Pilika Pilika. Click here to read more.
Contact Femina HIP diana@feminahip.or.tz OR info@feminahip.or.tz
15. OneLove Campaign: Youth Perceptions on the Bwana Ishi and Tuli Sketches Featured in Fema TV Talk Show
This report, published in May 2009, was produced as part of the Onelove Campaign in Tanzania. The report shares findings about youth's perceptions about the Bwana Ishi and Tuli sketches that are featured on the Fema TV Talk Show and seeks to determine how the messages from the Onelove campaign are being received among the intended audience group. Based on questionnaires and focus group discussions, the study shows that the sketches have considerable impact on viewers, indicating that youth are sensitive to the programme messages.
LESOTHO
16. Onelove Campaign Lesotho
The Onelove campaign in Lesotho was launched in January 2009 and is run by Phela Health and Development Communications along with C-Change and its member organisations Soul City, Social Surveys, and Care. In October 2009, the campaign launched the Onelove radio drama which aims to encourage people to reduce the number of sexual partners. The 45-episode drama was accompanied by a short message service (SMS)-based competition. Phela, in partnership with C-Change, also established a community outreach programme to complement the media components. 560 community dialogue facilitators in different parts of the country were trained. These facilitators carried out dialogues in their respective communities over a period of 8 weeks. Click here to read more.
Contact Phela Health and Development Communications hope@phela.org.ls
SWAZILAND
17. Onelove Campaign Swaziland
Launched in March 2009, the campaign makes use of rolemodels as a strategy to influence people's behaviour. The campaign aims to showcase positive dating patterns and good relationships in order to encourage people to stop engaging in multiple concurrent sexual relationships. In October 2009, the Onelove radio drama series was launched, which looks at the complexity of relationships and seeks to illustrate how sexual dissatisfaction and lack of communication in relationships can lead to MCP. It also draws attention to the serious consequences of engaging in intergenerational sex and transactional sex. A Onelove booklet entitled Healthy Relationships is scheduled to be launched at the end of November and will be distributed at health centres, libraries, community centres, government offices, and a selection of shops and supermarkets.Click here to read more.
Contact Lusweti Institute of Health and Development fortunate@lusweti.org.sz
NAMIBIA
18. Onelove in Namibia
Desert Soul is working closely with the national Namibian MCP campaign called “Break the Chain” by supporting the conceptualisation and review of materials produced by the national campaign. They are also producing their own materials under the Onelove logo to support the national campaign. These activities include the production of a radio drama which is accompanied by a live discussion on issues raised in the drama such as reasons for cheating, MCP within marriages, and communication in relationships. Desert Soul is also developing booklets and television programmes on MCP. Currently, a PSA called "Meet Jo" is being screened in 56 branches of a local bank in Namibia.
For more information contact Desert Soul julia@deserthdc.com
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The Soul Beat Africa HIV/AIDS theme site provides a specific focus on information related to HIV/AIDS on the Soul Beat Africa site. The theme site also has a special focus area on MCP in order to support the work of initiatives such as the Onelove Campaign.
Click here to go to the HIV/AIDS theme site.
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To view more HIV and AIDS related previous issues of The Soul Beat newsletter see:
The Soul Beat 119 - HIV Prevention - Multiple Concurrent Partnerships (MCP)
The Soul Beat 112 - Materials - HIV/AIDS, Reproductive Health, and Lifeskills
The Soul Beat 94 - HIV/AIDS Communication
Click here to view all archived editions of The Soul Beat Newsletter.
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