Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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A Designathon to Co-create HPV Screening and Vaccination Approaches for Mothers and Daughters in Nigeria: Findings from a Community-led Participatory Event

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Affiliation

London School of Hygiene and Tropical Medicine (Kpokiri, Tucker); Nigerian Institute of Medical Research (Wapmuk, Gbaja-Biamila, Ezechi); Saint Louis University (Obiezu-Umeh, Obionu); Wake Forest School of Medicine (Nwaozuru); Washington State University (Kokelu, Iwelunmor); University of North Carolina at Chapel Hill (Smith, Tucker); Ebonyi State University (Azuogu); Obafemi Awolowo University (Ajenifuja); University of Ibadan (Babatunde)

Date
Summary

"Innovative strategies are needed to promote HPV screening for mothers and vaccination for girls in Nigeria."

Nigeria has low cervical cancer screening and human papillomavirus (HPV) vaccination rates. Many women and girls in Nigeria have limited awareness of cervical cancer and methods for prevention. Engaging the local community to identify and co-create strategies to increase HPV vaccination and cervical cancer screening can be an effective strategy to improve awareness. Researchers with the Actions for Collaborative Community-Engaged Strategies for HPV (ACCESS-HPV) organised a designathon to finalise a set of community-engaged HPV screening and vaccination interventions, identify local female leadership for implementation, and galvanise momentum for policy action.This paper describes the process, summarises the community-led strategies proposed, and discusses public health implications.

The researchers organised a three-phase designathon for women (30-65 years) and girls (11-26 years) in Nigeria. A designathon is a participatory process informed by design thinking that includes: (i) a preparation phase that includes soliciting innovative ideas from end-users, (ii) an intensive collaborative event to co-create intervention components, and (iii) follow-up activities. ACCESS-HPV decided to focus on mother/daughter dyads, given that the engagement of those directly receiving cervical cancer prevention interventions may increase the likelihood of the future uptake of participatory strategies. The approach capitalises on reciprocal learning between mothers and daughters and reinforces prevention attitudes and behaviours. Dyadic strategies align with cultural values in Nigeria, where family involvement in health decisions is a common expectation.

From February 1 2023 to March 12 2023, ACCESS-HPV launched a national crowdsourcing open call for ideas on community-driven strategies to support HPV screening among women and vaccination among girls. The open call was promoted widely on social media and at in-person gatherings. In total, 612 submissions to the open call were received from mother-daughter dyads. Participants submitted ideas via a website designated for the contest (n = 392), in-person (n = 99), email (n = 31), or via an instant messaging application (n = 92). Four hundred and seventy ideas were eligible for judging after initial screening.

Next, 16 teams representing all six geo-political zones of Nigeria were invited to join an in-person event held over three days in Lagos to refine their ideas and present them to a panel of expert judges. Themes from the top 16 proposals included leveraging local leaders, faith-based networks, other community networks, educational systems, and annual female-related celebrations to promote awareness of cervical cancer prevention services. The ideas from teams were reviewed and scored based on relevance, feasibility, innovation, potential impact, and mother-daughter team dynamics.

After this in-person collaborative event, 8 teams were selected to join a 4-week-long innovation training boot camp for capacity building to implement ideas. The participants had intensive training sessions from experts around project logistics and implementation science. The majority of the implementation strategies relied heavily on community networks. This includes faith-based approaches (5 strategies), local leaders and notable people (7 strategies), markets (3), and mobile, media and tele-health approaches (7 strategies). In addition, local media such radio and television stations, market campaigns. and social media jingles were proposed as potential channels to disseminate the HPV services (6 strategies). Also, faith-based institutions, market stalls, community pharmacies, and schools were identified as venues to distribute test kits for screening and vaccination programmes within the communities (8 strategies).

As reported in the paper, this series of participatory activities resulted in high-quality strategies, as determined by independent volunteer judges. This finding is consistent with earlier studies that reported crowdsourcing and designathons leveraging strengths of diverse groups in the community to co-create health interventions. Crowdsourcing is a bottom-to-top problem-solving approach that harnesses the collective intelligence and diverse skills of a large community, known as the "crowd". Bottom-up approaches are more likely to generate innovative and impactful solutions with greater uptake with greater potential for sustainability in the long term.

The researchers conclude that, while they were able to engage females in Nigeria to locally co-create HPV and cervical cancer screening services for implementation in their local communities, there is need for further research to further explore the impact of these strategies and their sustainability in the longer term.

Source

BMC Infectious Diseases 24, 606 (2024). https://doi.org/10.1186/s12879-024-09479-7. Image credit: GPE/Kelley Lynch (CC BY-NC-ND 2.0)