The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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The DELTA Process - USA

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The DELTA Process is part of the DELTA project and is a community-based planning and implementation process, seeking to create a shared understanding of the social problems and priorities facing a community, and to develop successful strategies, programs and partnerships to solve them.
Communication Strategies

Each Process is carried out at the request of the community and focuses specifically on that single community. The process for development of specific programs within communities include: identifying the current situation and that future vision, determining transition states that can be reached with an action plan and the next steps scheduled to realize those initiatives.
Development Issues

Local development, poverty, education and job training, health and human services, environment, economic development, housing and neighborhood development and crime and public safety.
Key Points

By bringing together local leadership from all sectors - private, public and nonprofit, a coordinated plan is developed for addressing the community's most pressing social problems, and puts into place the means necessary to carry out that plan over the long term.
Partners



The Tides Center, The DELTA Project, Client Communities include: East Palo Alto - California, Desha County - Arkansas, Empowerment Zone/Enterprise Community Competitors, and Assemblies of the National Association for the Southern Poor.

Sources

The Delta Project Discussion Document Presentation to the White House Domestic Policy Staff, February 14, 1996.