Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Decoding Bystander Behaviour: From Looking Away to Intervening Smart

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Abstract for a Comm Talk from the 2022 International SBCC Summit in Morocco: 

"Through the Dakhal Do campaign we aim to encourage bystanders to intervene, to speak up. And if one isn't sure of taking action, one can at least let people around know to take action. Our approach has been pretty simple - that violence against women is everyone's problem and that there is nothing in it that needs glorification, especially the act of intervention. With Dakhal Do we want to reinforce the idea that intervening isn't interfering. It means supporting the survivor, standing with someone who is being harassed. But How? We are telling bystanders to take the smart route to intervention. That it doesn't come with a packaged plan. We are asking them to be alert, to use use simple ways to tackle violence against women because some forms of violence are really subtle and indirect. Because not every time, one can go up to the perpetrator to confront. Imagine having to deal with something like this in a violent situation.The idea of intervening with smarter moves as simple as exchanging phone numbers with the survivor can go a long way. And there are indirect ways where you let the harassers know that they are being watched and their action isn't acceptable."

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Approved abstract for the 2022 SBCC Summit in Marrakech, Morocco. From SBCC Summit documentation. Image credit: Breakthrough Trust