Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Decoding Bystander Behaviour: From Looking Away to Intervening Smart

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Abstract for a Comm Talk from the 2022 International SBCC Summit in Morocco: 

"Through the Dakhal Do campaign we aim to encourage bystanders to intervene, to speak up. And if one isn't sure of taking action, one can at least let people around know to take action. Our approach has been pretty simple - that violence against women is everyone's problem and that there is nothing in it that needs glorification, especially the act of intervention. With Dakhal Do we want to reinforce the idea that intervening isn't interfering. It means supporting the survivor, standing with someone who is being harassed. But How? We are telling bystanders to take the smart route to intervention. That it doesn't come with a packaged plan. We are asking them to be alert, to use use simple ways to tackle violence against women because some forms of violence are really subtle and indirect. Because not every time, one can go up to the perpetrator to confront. Imagine having to deal with something like this in a violent situation.The idea of intervening with smarter moves as simple as exchanging phone numbers with the survivor can go a long way. And there are indirect ways where you let the harassers know that they are being watched and their action isn't acceptable."

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Approved abstract for the 2022 SBCC Summit in Marrakech, Morocco. From SBCC Summit documentation. Image credit: Breakthrough Trust