Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Connected Women : Mobile Skills Toolkit 2015

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“The ability to use a mobile phone and its non-voice and core functions – has been identified as a barrier to women’s awareness and usage of mobile services across low- and middle-income countries.”

The Groupe Speciale Mobile Association Connected Women programme works to bring socio-economic benefits to women through the greater inclusion of women in the mobile phone industry. The programme focuses on closing the digital skills gender gap and encouraging female leadership in mobile technologies worldwide.

In 2012 and 2014 the Connected Women programme worked with local partners and community groups in Papua New Guinea to identify a pathway to improve women’s understanding and use of mobile technology and, by association, their adoption of services that mobile technology has to offer.

The resulting 2015 Connecting Women Mobile Skills Toolkit provides trainers with a resource to improve women’s mobile phone literacy and address the challenge of increasing women’s awareness of mobile phones and technical abilities in order to better enable women to take advantage of the practical and empowering services that mobile phones have to offer. The toolkit, originally created to serve the needs of women in Papua New Guinea, can be adapted for women in other countries with the use of the Adaption Framework designed by the Connected Women programme to help address the specific needs of local communities.

The toolkit provides the trainer with a framework for a two-day workshop designed to give participants an understanding of the value of mobile phone technology, as well as basic and advanced usage skills. On Day One women are given an overview of mobile phone functions, such as calling, messaging and using a calculator. The benefits that mobile phone usage provides are also covered, such as emergency assistance, promoting safety, and breaking down the barriers of distance to friends and family.  At the end of Day One participants are introduced to the concept of mobile money. On Day Two the training is further broken down into real applications of mobile phone functions such as using checking bank balances, transferring money, and bill payment. The two days close with a summary of the workshop.

The document includes communication resources such as posters, stickers, and pamphlets. Suggested distribution channels for Papua New Guinea include: health centres, hospital waiting rooms, bank waiting rooms , village health posts or aid posts, women’s resource centres, community post offices, and market places.

 

Publication Date
Number of Pages

38

Source

GSMA website, January 7 2016.