Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Co-designing an Intervention to Improve the Childhood Catch-up Vaccination Process for Migrant Parents in Australia

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Affiliation

University of Melbourne (Chau, Kaufman, Danchin, Tuckerman); Murdoch Children's Research Institute (Kaufman, Danchin, Tuckerman); City of Melbourne Immunisation Service (Holland); The Royal Children's Hospital (Danchin)

Date
Summary

"[C]o-design enabled discussion with migrant parents, providing an opportunity to reflect, plan, and design an intervention that would be suited to their needs."

Catch-up vaccination is a personalised process through which children with missing recommended vaccinations or incomplete vaccination records are brought up to date with the vaccination schedule. Navigating childhood catch-up vaccination can be difficult for migrant parents with inadequate health system knowledge, lack of culturally appropriate vaccination information, and competing priorities during settlement. The Migrant Immunisation Access Project explores both migrant parent and immunisation provider experiences with catch-up vaccinations to identify the causes of under-vaccination among migrant children in Melbourne, Australia. Conducted by that project, this study aimed to engage migrant parents in co-designing an intervention that supports the childhood catch-up vaccination process.

Co-design is a methodology underpinned by participatory action research. This approach to research prioritises the value of experiential knowledge and acknowledges that individuals with lived experiences should be central in co-production or co-design research for service improvement.

Data were collected between June and August 2022. Eligible participants were overseas-born parents whose children had received catch-up vaccinations between 2018 and 2022 through the City of Melbourne Immunisation Service following migration to Australia. Fourteen migrant parents participated in the study, which consisted of three phases:

  • Phase One (Discovery and Insight): understanding experiences and establishing key preferences for an intervention. The researchers conducted group interviews with the parents to understand their experiences and preferences for an intervention. Parents shared similar experiences: Most were unaware of the need for catch-up vaccination until childcare or kindergarten enrolment, and there was lack of information about how to complete the catch-up vaccination process. The delay in navigating this process resulted in children being excluded from childcare and kindergarten services due to incomplete vaccination; thus, parents had preferences for receiving catch-up vaccination information prior to migrating to Australia. They also shared recommendations and preferences for interventions - e.g., they suggested that interventions (ideally with content that is "simple and visual") should contain instructions for navigating the catch-up process.
  • Phase Two (Prototyping): designing and developing prototype interventions. The research team designed a suite of three prototype interventions, each one containing various combinations of the features and elements parents had preferred. They included:
    • The printout: a one-page overview of childhood catch-up vaccinations. It aimed to summarise the process and give parents contact details to seek further information.
    • The app: filtered information provided on parents' smartphones based on inputted demographic data. It aimed to help parents access information easily, with features such as audio and video elements, a catch-up vaccination provider finder, appointment reminders, and a built-in checklist to facilitate convenience and organisation.
    • The website: more in-depth information accessible via online and digital means, acting as a "one-stop shop". It would have information including, but not limited to, the National Immunisation Program, vaccine policy, vaccine-preventable diseases, and catch-up vaccinations.
  • Phase Three (Feedback): reviewing and refining interventions. The researchers conducted two additional interview sessions, with each participant attending one session based on availability. They presented the three prototype designs and prompted parents to provide comments and feedback on each design. All designs were well received. Overall, parents' top three considerations for any intervention were: (i) digital and online accessibility, (ii) inclusion of step-by-step processes outlining catch-up vaccination, and (iii) inclusion of a checklist.

In providing broader recommendations to emerge during this study, the researchers note that, for most parents in the study, general practitioners could not provide the information and assistance they sought to complete the catch-up vaccinations required for their child. Research suggests a need to support vaccination delivery in primary care, such as through provision of training opportunities that increase awareness about catch-up vaccinations and equip practitioners with relevant skills and knowledge.

Reflecting on the process, the researchers describe the co-design approach used in this study as one of its strengths. The involvement of migrant parents aided a common understanding of experiences and preferences, and the feedback on prototype intervention designs provided a deeper understanding of parents' preferences. This process "ultimately enabled the creation of a set of implementable recommendations and suggestions". Further co-design sessions could also include a broader range of key stakeholders to gain a more holistic understanding of the catch-up process and therefore, intervention requirements.

In conclusion, this study showed that a relatively simple intervention could help parents more easily navigate childhood catch-up vaccination in Australia, thereby saving time and stress. The next steps are to seek funding to pilot such an intervention to assess practicality and usefulness.