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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

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Caregivers' Perceptions on Routine Childhood Vaccination: A Qualitative Study on Vaccine Hesitancy in a South Brazil State Capital

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Affiliation

Universidade de Sao Paulo (Amorim Matos, Couto); Universidade Federal de Santa Catarina (Amorim Matos); South African Medical Research Council (Oduwole, Wiysonge); University of Cape Town (Wiysonge); World Health Organization Regional Office for Africa (Wiysonge)

Date
Summary

"Contact with other hesitant families proved to be the main trigger for questioning routine vaccination, social circles proved to be the primary source of information used to answer those questions and maintain positions."

Brazil's National Immunization Program has faced significant challenges regarding vaccination coverage due, in part, to vaccine hesitancy, a complex, multi-causal, and context-specific phenomenon. This qualitative study aims to understand the factors associated with decision-making and the drivers of vaccine hesitancy in Florianopolis, the Santa Catarina state capital, regarding caregivers' perceptions of routine childhood vaccination. In this city, childhood vaccination coverage is lower among families with higher income and education level.

Between March and June 2021, the researchers conducted in-depth interviews with 29 caregivers (16 mothers and 13 fathers) of children up to 6 years old. Three themes emerged from thematic analysis:

  1. Access to information and the decision-making process - It is noteworthy that caregivers describe Florianopolis as a place where vaccine questioning is culturally naturalised and accepted, which makes them feel respected in their decisions and less judged for not following what would supposedly be expected or hegemonic. The primary source of doubts regarding vaccine information mentioned by the hesitant caregivers was the social circles in which they are nested (e.g., prenatal groups and parents and school groups). Healthcare workers, especially paediatricians and those linked to natural childbirth groups, are characterised as essential sources of information for decision-making. For most families, the internet is not a reliable environment to seek vaccine information. Even when they do, they try to confirm the information they find. (The researchers believe that this finding about questioning information found on the internet is due to the context in which the research was conducted: the COVID-19 pandemic, which was accompanied by an infodemic that led to a truth crisis.)
  2. Individual-institutional power relationships - The interviewed families present various criticisms about the irreducibility and inflexibility of institutions in the face of their doubts about vaccination. The families feel that healthcare workers stand in a position of insurmountable moral superiority - and they question this status. The criticism of vaccines is also a critique of power relations established in the healthcare provider-patient relationship.
  3. Reasons and motivations - Among the interviewed families, elements that stand out in decision-making for (not) vaccinating are: the relationship between perceived risk and benefit, the fear of possible adverse effects and long-term vaccine sequelae, criticism of the medical-pharmaceutical industry and perceived profit prioritisation over health, the idea that vaccines "contaminate" the body, and the high number of vaccines and doses that children are supposed to take early in life.

In reflecting on the findings, the researchers note that, in Brazil, the strong immunisation culture initially built by the National Immunization Program's success made childhood vaccination unquestionable. The vaccination practice was moralised; that is, the meaning of care was attributed to those who vaccinate, and the meaning of negligence to those who hesitate. This process makes  dialogue between health professionals and hesitant families challenging, since the more one moralises a truth, the more difficult it is to interact with someone who disagrees. Thus, vaccination has become a topic with no space for debate.

In this vein, the results showed that the relationship between individuals and health services/professionals is often based on a hierarchical power relationship. Contemporary parental norms include caregivers' active participation in their children's health. The idea of following the health professionals' guidelines passively is avoided; the families interviewed consume information and make active, informed decisions. Ideas of individual freedom and autonomy are increasingly advocated in Brazil, especially by the middle and upper classes and highly educated families.

Thus, the study highlights the fragility of the family-health professional relationship, which is essential for effective communication in health and should be at the centre of immunisation policies, per the researchers.

In conclusion: "It is critical to highlight that deciding not to vaccinate is not only about the vaccines themselves. Often, this decision informs a way of seeing the world. Lifestyle and worldview relate directly to health choices, and, for many families, the option not to vaccinate is only part of a package of choices for a 'natural' life....Understanding that each social group's notions of health are steeped in their experiences and representations of the world is essential for successful immunization programs."

Source

Human Vaccines & Immunotherapeutics, 20:1, 2298562, DOI: 10.1080/21645515.2023.2298562. Image credit: © Julio Pantoja / World Bank via Flickr (CC BY-NC-ND 2.0 Deed)