The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Bring on the World

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Produced by Oxfam and hosted on the Cool Planet website, Bring on the World is a series of free online teaching activities deisgned for 9-11 year olds. It aims to help students learn about the countries involved in the World Cup, and includes a 'country trumps' card game, mapwork, debate, and photo activities. It uses football as a springboard to explore global issues including the sportswear industry, whether competition is 'a good thing', and the inequalities between participating countries. Students focus on three themes: competition, teamwork and thinking skills.

Bring on the World offers teachers the choice of either five mornings or five whole days of activities. The resource uses different teaching and learning methodologies that aim to engage students and emphasise foundation subjects, literacy and English, while developing thinking and debating skills, research abilities, and teamwork. Background information, lesson plans and handouts to download and print are provided.

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Emails from Is Allen and Jo Tomkinson to The Communication Initiative, May 23 2006 and July 13 2007, respectively; and the Bring on the World website, May 28 2006.